The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you have to make informed content, acquisition, distribution and programming decisions. Demand data can provide key insights to guide these decisions. For instance, let's take the recent analysis of "Skymed" in Spain for the month of December 2023. With 2.2 times the audience demand of the average show in Spain over the last 30 days and "Skymed" achieving the peak rank of #491 in Spain, it is evident that there is good demand for the show among audiences in this region.
Tracking this data over time highlights how the demand for this show has been increasing recently, making it a show of interest for a TV executive looking to acquire or distribute content. Audience demand data also informs decisions about content programming for OTT or SVOD platforms, as it indicates how well a show is being received by the target audience.
You can also use demand data to make informed content valuation decisions. For example, by calculating "Skymed"'s economic value using Parrot Analytics' content valuation system, you can determine the dollar value contribution of any title to any platform in any region. This system uses global content demand and supply to provide an economic valuation of content that can inform decisions about financing or production of TV programs or films.
In addition to informing content and acquisition decisions, demand data is also valuable in helping identify opportunities for content distribution in different markets. The travelability dimension of Parrot Pulse for "Skymed" also highlights areas where interest in the show is growing or declining, providing intelligence to tailor marketing and distribution strategies as needed.
Finally, Parrot Analytics' demand data-driven insights can help identify potential franchise-able titles or identify content that can sustain viewer engagement over time, highlighting why a title like "Skymed" would remain relevant in the market. So, if you plan on producing or acquiring content that fosters further franchise possibilities, then understanding the franchisability of certain titles is a must.
Importantly, demand data also enables competitive benchmarking across titles and markets, helping entertainment executives stay on top of emerging trends and make more informed decisions about content programming and distribution.
Skymed's travelability to Spain in the last 30 days is 32%, which means that the audience demand for Skymed is 32% of the demand in its country of origin, Canada. Click through to another market to discover how well Skymed travels internationally.
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Acquire the best shows from partners such as CBC to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Skymed), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular CBC‘s Skymed is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Skymed, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Medical Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:01 p.m. PST using tv demand content analytics from Parrot Analytics for Skymed in Spain. We provide our partners with far-reaching TV workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.