The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, a key part of your decision-making process is investing in the right content that will drive subscriptions and revenue growth. In this article, we will explore how demand data for "Skymed" in France can guide your content investment strategy.
One of the first areas to examine is content valuation. Parrot Analytics' content valuation system calculates the dollar value contribution of any title, to any platform in any region. The demand for "Skymed" is good, with 2.4 times the audience demand of the average show in France over the last 30 days. This information can be used to estimate the value of "Skymed" to your streaming platform in terms of subscription revenue and retention.
Demand data also helps to identify audience preferences and predict the potential success of future content acquisitions and productions. For instance, we know that "Skymed" ranks in the 93.9th percentile in the drama genre in France. Our analysis also reveals that other shows that fans of "Skymed" also like are "All Rise", "The Irrational", "Quantum Leap", "NCIS: Sydney", "Lessons In Chemistry", "Hudson And Rex", "Surrealestate", "Invasion," and "The Afterparty". This information can help to inform programming decisions that appeal to the target audience and improve engagement.
Additionally, the demand data can help identify what type of content exhibits an opportunity for acquisition or production. For "Skymed," the demand for the show decreased in France by 102.7% in January. However, we also see that shows in the medical and drama genres are popular among French audiences. Using this information, you can acquire or produce similar shows with proven audience appeal and potentially mitigate any churn due to "Skymed's" declining demand.
Demand data also enables you to optimize your release strategy and pricing by identifying what has worked well for other content in your region and the genre. Our analysis reveals that demand for "Skymed" spiked in early January in France, which could indicate that particular release strategy and marketing initiatives are effective in that market.
Finally, the performance of "Skymed" outside France can give insight into where to prioritize distribution services. The show outperforms the demand of the average TV show in markets such as Canada, the United States, Australia, the United Kingdom, South Africa, Brazil, Netherlands, Germany, and Mexico over the last 30 days. This information could guide which platforms to target for distribution of "Skymed" and similar content.
In conclusion, demand data for "Skymed" in France provides valuable insights that can guide your content investment strategy. Understanding audience preferences, predicting success, identifying acquisition or production opportunities, optimizing release strategy, and prioritizing distribution services are just a few examples of how demand data can inform your decision-making process. Utilizing demand data can help to improve your content and distribution strategies, leading to higher engagement, retention, and revenue growth for your streaming platform.
Skymed's travelability to France in the last 30 days is 17%, which means that the audience demand for Skymed is 17% of the demand in its country of origin, Canada. Click through to another market to discover how well Skymed travels internationally.
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Capture more value from content opportunities in France as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. CBC, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as CBC to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Skymed), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as CBC by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Skymed, including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular CBC‘s Skymed is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Skymed, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Medical Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:01 p.m. PST using demand metrics from Parrot Analytics for Skymed in France. We provide our partners with deep TV analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.