The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are constantly faced with decisions about your content, including what to produce or acquire, how to distribute it, and how to market it. The good news is that with demand data, you can make more informed decisions about your content. Let us take "Soy Luna" as an example, which had excellent performance in Spain during March 2024.
One of the first questions that demand data can help answer is "How much is my content worth?" For instance, using Parrot Analytics' content valuation system, you can determine estimated ROI for a particular title, assess a TV series' ability to drive subscriptions and mitigate churn, and even predict cannibalization of audiences if a title is available on multiple services. By analyzing the demand data for "Soy Luna," which was 5.5 times higher than the average show in Spain over the last 30 days, it is clear that this show is in demand, and therefore, has value in the market.
Another way that demand data can assist decision-making is by providing insight into what content to acquire, produce, or distribute. Travelability, which quantifies a show's international demand relative to its home market for "Soy Luna," was good, making it a prime candidate for global expansion. In addition, by examining the top 10 global markets where "Soy Luna" was most in-demand, we can see that the show outperformed the demand of the average TV show in each of these markets. By analyzing this data, executives can understand which territories are likely to be profitable for their content.
Furthermore, demand data can help evaluate the success of a marketing campaign by analyzing momentum, the pace of growth. For "Soy Luna," its momentum was also good, indicating that its marketing campaign was effective. This information can assist executives in making informed decisions about their marketing spend and optimizing their marketing campaigns to maximize the audience reach for their shows.
Finally, by comparing "Soy Luna's" performance on a 1 year rolling basis versus the last 30 days, executives can gain insight into the popularity of their show and whether demand is increasing or decreasing. In the case of "Soy Luna," the demand was seen to have increased recently, highlighted by an increase in demand of 22.9% in the last 30 days compared to the previous year.
In conclusion, demand data is a valuable tool for entertainment executives, allowing them to make more informed decisions about their content, acquisition, distribution, and marketing strategies. For "Soy Luna," demand data has provided insight into the show's value, global appeal, momentum, and popularity trends, highlighting opportunities for growth and expansion. By leveraging demand data, executives can increase the chances of creating a hit show that resonates with audiences worldwide.
Soy Luna's travelability to Spain in the last 30 days is 46%, which means that the audience demand for Soy Luna is 46% of the demand in its country of origin, Argentina. Click through to another market to discover how well Soy Luna travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Spain as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. Disney Channel, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Spain. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Soy Luna.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as Spain to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Soy Luna from partners like Disney Channel.
Studios in Spain are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Soy Luna? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Spain, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Disney Channel to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Spain. Contact us now to leverage a return-focused selection criteria for title acquisition from Disney Channel by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Soy Luna. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Disney Channel to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Soy Luna), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Disney Channel by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Soy Luna, including those that have not even been released. Appeal to your target markets, including Spain, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Disney Channel‘s Soy Luna is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Soy Luna, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Teen Sitcom), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:02 p.m. PST using tv demand content analytics from Parrot Analytics for Soy Luna in Spain. We provide our partners with comprehensive content capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.