The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can use demand data to inform your content, distribution, programming, and acquisition decisions. By interrogating the demand data for "Supergirl" in Spain during February 2024, we can provide specific insights to assist decision-making processes.
Content Valuation:
- Using demand data, content valuation can be applied to "Supergirl" to determine how much the show is worth in Spain or globally.
- Demand data informs executives of the dollar value contribution of "Supergirl" to any platform, in any region.
- "Supergirl" has exhibited a rising demand trend in Spain in the past 30 days. Therefore, it may be worth for a Spanish SVOD platform to consider acquiring the show or even commissioning new episodes to sustain its audience demand.
- Since its demand in Spain is 18% of the demand in its country of origin, there may be an opportunity to monetize this show further by distributing it to other OTT platforms with higher demand from "Supergirl" enthusiasts.
Programming:
- Demand data for "Supergirl" in Spain is good as it has 3.8 times more audience demand than the average show in Spain during the last 30 days.
- "Supergirl" has higher demand than 97.1% of all drama titles in Spain, which is impressive.
- "Supergirl" moved up in its rank by 396 spots during February in Spain.
- Executives can use this information to evaluate the show's performance concerning other drama titles in Spain and decide whether to include it in their programming schedules.
- "Supergirl" has audience demand that is outstanding in most countries around the world, which makes it a good consideration for programming schedules in regions where it has not yet been aired.
Distribution:
- The global performance of "Supergirl" may attract executives to consider licensing or distributing it globally since it has outstanding audience demand across all platforms, and its travelability is outstanding.
- Executives can look into which markets exhibit opportunity to acquire or produce content and examine where "Supergirl" has high demand to make informed distribution decisions.
Acquisition:
- Based on its February 2024, Spain data demand data, there is an opportunity for a Spanish SVOD platform to acquire "Supergirl."
- The peak demand for "Supergirl" during the past year was 6.0 times the average, whereas it peaked at 6.4 times the average in the last 30 days, indicating an increase in popularity.
- Since its demand in Spain has risen by 29.8% for the last month, an acquisition decision by a streaming platform may help retain current audiences as well as attract new subscribers.
Furthermore, executives can use the insights derived from fan affinity analysis, where shows that fans of "Supergirl" also like were listed as "DC's Legends Of Tomorrow," "Superman & Lois," "Arrow," "The Mandalorian," "Star Trek: Discovery," "The Simpsons," "Outlander," "Star Trek: Picard," and "Saturday Night Live," to inform their content acquisition strategies.
Supergirl's travelability to Spain in the last 30 days is 30%, which means that the audience demand for Supergirl is 30% of the demand in its country of origin, United States. Click through to another market to discover how well Supergirl travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Spain as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Action and Adventure genre and assess the strengths and weakness of the competition’s content e.g. the cw, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Spain. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Supergirl.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Action and Adventure. Using audience demand data, explore markets such as Spain to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Supergirl from partners like the cw.
Studios in Spain are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Action and Adventure) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Supergirl? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Spain, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as the cw to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Spain. Contact us now to leverage a return-focused selection criteria for title acquisition from the cw by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Supergirl. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as the cw to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Supergirl), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as the cw by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Supergirl, including those that have not even been released. Appeal to your target markets, including Spain, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular the cw‘s Supergirl is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Supergirl, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:02 p.m. PST using global television demand datasets from Parrot Analytics for Supergirl in Spain. We provide our partners with essential TV series analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.