The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can help you make more informed programming and content valuation decisions. For instance, analyzing the audience demand data for "The Killing (US)" in Spain during the month of March 2024, across various dimensions, can help you determine strategic course of actions.
Firstly, by comparing the audience demand of this show in Spain with that of other TV shows over the last 30 days, you can determine that the demand for "The Killing (US)" is good and is 2.1 times the average show in this market. This indicates that the show has a strong fan following in this region, and it ranks at the 94.2nd percentile in the drama genre. Knowing this information can help you assess the value of this title to a platform in Spain and its ROI for the platform.
Secondly, you can leverage demand data to determine the show's audience affinity, i.e., other shows that its fans also enjoy watching, such as "Succession," "The Walking Dead," "Truth Be Told (2019)," "The Lord Of The Rings: The Rings Of Power," and "True Detective." This knowledge can help you make acquisition, distribution and programming decisions around targeted promotions and pairing of content for an enhanced subscriber experience.
Thirdly, one can assess international and global marketability of the show by reviewing its travelability to determine how well the show is performing in other markets outside its home country. In this case, the demand for "The Killing (US)" in Spain was 40% of the demand in the United States where it originated. You can use this information when courting global distribution partners or assessing the potential acquisition of a show within its country of origin or abroad.
Fourthly, leveraging demand data can help you understand the longevity of the series, which measures the strength of its audience demand over time. The analysis of "The Killing (US)" during March in Spain indicates that the show's longevity is outstanding. The knowledge of this information can help you understand the staying power of a show, as well as guide catalog purchasing decisions.
Lastly, evaluating momentum of the show can be invaluable since it determines how fast the show is growing. You can deduce how audience appetite is building up over time and whether it is picking up or fading. For "The Killing (US)," the pace of growth is good, and it has increased popularity by 77.7% in Spain during March 2024.
Overall, demand data is instrumental in answering questions about content valuation, optimal release strategies, franchisability, subscriber, and global expansion. By leveraging Parrot Analytics' content valuation system, which is powered by global demand data, you can estimate how much a title is worth, in any region, and determine how it drives engagement across the rest of the catalog. As such, demand data can help you make more informed content and programming decisions, enhance audience acquisition, retention, and monetization strategies, as well as maximize ROI.
The Killing (US)'s travelability to Spain in the last 30 days is 77%, which means that the audience demand for The Killing (US) is 77% of the demand in its country of origin, United States. Click through to another market to discover how well The Killing (US) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s The Killing (US) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Killing (US), for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:01 p.m. PST using television demand datasets from Parrot Analytics for The Killing (US) in Spain. We provide our partners with far-reaching subscription-video-on-demand insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.