The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is crucial to making informed content decisions. Demand data allows you to do so much more than just monitor what's popular and what's not. You can use demand data to measure a show's performance; understand its potential reach and longevity; and assess its travelability, franchisability, and momentum. In this article, we'll use "The Old Man" as a case study to explore how Parrot Analytics' demand data can help you make better content, acquisition, distribution, and programming decisions.
One of the most significant uses of demand data is content valuation. You can use Parrot Analytics' content valuation system to determine the dollar value contribution of any title, to any platform, in any region. By analyzing demand data, you can answer important questions, such as how much your show is worth, and how much value a content library has for a particular platform over time. For example, "The Old Man" has a good level of audience demand in Spain, with 3.1 times the demand of the average show in the region over the last 30 days. This means that the show is worth investing in, as it can help capture and retain subscribers.
Another way to use demand data is for supply and demand decisions. Understanding audience demand can help you determine what type of content is in demand, what genres or titles are popular, and what content would be a good fit for your platform. Fan crossover data can show you which shows fans of a particular series also like, as in the case of "The Old Man," where shows like "Reacher," "The Last Of Us," and "House Of The Dragon" are also popular among fans.
Additionally, demand data can inform programming decisions. By analyzing audience demand, you can determine the best release strategy for your content, identify gaps in the market, and evaluate the financial viability of different titles. For example, "The Old Man" experienced a spike in demand in late March 2024, indicating that the show's algorithmic and intuitive popularity grew due to some external event, marketing campaign or tie-in promotion.
Demand data also plays a pivotal role in acquisition and distribution decisions as well. You can use demand data to understand what content valuations are justified and to find new opportunity markets, and alternative revenue streams. Additionally, the data can help you decide what platform(s) to target for distribution, and content monetization strategy. For example, "The Old Man" has good international demand in markets like Israel, Australia, and Canada, meaning it has the potential to be a hit in those regions.
In conclusion, demand data is an essential tool for entertainment executives when it comes to making informed content, acquisition, distribution, and programming decisions. By understanding audience demand, executives can calculate a show's worth to a platform, determine what type of content is popular, optimize pricing strategies, find new markets, and monetize content more effectively. Moreover, demand insights inform which potential partners, who the best talent or related brand is, and how best to promote upcoming productions. Ultimately, demand data enables entertainment executives to make better-informed decisions that maximize the measurable results for their business.
The Old Man's travelability to Spain in the last 30 days is 53%, which means that the audience demand for The Old Man is 53% of the demand in its country of origin, United States. Click through to another market to discover how well The Old Man travels internationally.
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Acquire the best shows from partners such as FX to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Old Man), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FX by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Old Man, including those that have not even been released. Appeal to your target markets, including Spain, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FX‘s The Old Man is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Old Man, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Spy Action), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:03 p.m. PST using global television demand analytics from Parrot Analytics for The Old Man in Spain. We provide our partners with comprehensive subscription-video-on-demand know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.