The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As entertainment executives, you are always on the lookout for information that can help you make informed decisions around content valuation, acquisition, distribution, and programming. Demand data from Parrot Analytics is an excellent source of information to help you do precisely that. As an example of how you can use demand data, let's examine "The Passage" in Spain in March 2024.
One way demand data can be used for content valuation is by estimating the economic value of a title. Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. "The Passage" had a demand that was 2.9 times the average show in Spain over the last 30 days, indicating good demand. Using this data, you can calculate the ROI that this specific title will bring for a given platform. You can also use demand data to estimate the value of exclusivity and the baseline value of the content.
Demand data from Parrot Analytics can also help with acquisition decisions. By analyzing the performance of "The Passage," you can see that it has a high percentage of demand compared to other TV shows, indicating a popular choice with audiences. This data also reveals that audience demand for the show is increasing and has higher demand than 95.7% of all drama titles in Spain. Moreover, fans of "The Passage" also like other titles such as "9-1-1," "The Great," and "The Blacklist" etc. This information can help you identify other titles with potential appeal to the same audience or determine the show's translatable appeal to other markets.
In terms of programming decisions, Parrot Analytics demand data helps you to understand your current and potential audience better. By mapping the local whitespace in Spain, this data shows what genres are most popular in Spain and globally. Understanding viewers' tastes and preferences can help you produce or acquire content that exhibits supply and demand opportunities. Additionally, you can discover previously overlooked opportunities by finding new markets where the content is in demand.
Distribution decisions can also be informed by demand data. The Parrot Pulse, which provides an independent measure of global performance across six dimensions, shows that travelability is poor. This means that there is little international demand for the title compared to Spain. By targeting the platform where the show is most in-demand, you can leverage its popularity to draw new subscribers. Additionally, you can use demand data to target specific platforms for distribution and make informed decisions around advertisement budgets.
Overall, by examining the performance of "The Passage" in March 2024 in Spain, we can see that demand data from Parrot Analytics can help entertainment executives make informed decisions around content valuation, acquisition, programming, and distribution. With the abundance of shows available, demand data gives you the ability to identify opportunities, understand the tastes and preferences of your audience, and find the right platforms to distribute the content.
The Passage's travelability to Spain in the last 30 days is 133%, which means that the audience demand for The Passage is 133% of the demand in its country of origin, United States. Click through to another market to discover how well The Passage travels internationally.
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Acquire the best shows from partners such as FOX to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Passage), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FOX by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Passage, including those that have not even been released. Appeal to your target markets, including Spain, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FOX‘s The Passage is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Passage, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Action Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:01 p.m. PST using demand content analytics from Parrot Analytics for The Passage in Spain. We provide our partners with comprehensive SVOD expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.