The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can leverage the power of demand data to gather valuable insights about your content that can inform your content, distribution, programming and acquisition decisions. Let us consider the case of 'Valeria (2020)' in Spain during March 2024 as an example to demonstrate how demand data can aid decision-making.
Firstly, you can utilize demand data to evaluate the content valuation of your titles. Parrot Analytics' content valuation system, which is grounded in demand data, can reveal the value contribution of any title, on any platform in any region. For instance, with 'Valeria (2020)', you can determine its worthiness by comparing its audience demand to that of the average show in Spain. With 12.5 times the audience demand of the title average in Spain over the last 30 days, demand for 'Valeria (2020)' is outstanding. You can also use demand data to calculate the Return on Investment (ROI) that specific titles will bring to your platform.
Secondly, you can use the demand data to inform your content decisions. By analyzing the show's metadata alongside audience behavior, you can better understand what resonates with your subscribers and how to optimize content for success. For example, through audience affinity data of 'Valeria (2020)', you can learn more about your current audience's taste clusters and preferences. This could inform decisions about genres to focus on to attract new subscribers to your SVOD service. You can also use the demand data to gain insights on travelability, franchisability, and reach, informing decisions on how to best allocate funds to maximize future content investments.
Moreover, demand data can help with distribution decisions. You can use it to map local white spaces effectively, to determine the most popular genres in your local market. This data could allow you to optimize the release strategy and pricing of content in the market. Also, leveraging demand data can help you value content, determining the worth of your contents to other streaming platforms.
Finally, the data can also inform acquisition decisions, programming decisions, and decisions relating to subscriber retention and acquisition. You can use the demand data to benchmark your content against others and assess the international demand for titles across markets. For instance, with 'Valeria (2020)', you can assess its global performance on six dimensions using the Parrot Pulse. Furthermore, by examining the top 10 global markets where the show is most in-demand, you can determine which specific content exhibits opportunities for acquisition or production.
In summary, by using demand data, executives can make more informed content, distribution, programming, and acquisition decisions. 'Valeria (2020)' serves as an excellent example of how the Parrot Analytics' demand data can provide valuable insights. By analyzing the show's metadata alongside audience behavior, TV executives can improve their decision-making processes and maximize the success of their content.
This is Valeria (2020)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Valeria (2020) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Valeria (2020) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Valeria (2020) also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Valeria (2020), for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2 p.m. PST using global television demand data from Parrot Analytics for Valeria (2020) in Spain. We provide our partners with meaningful TV series insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.
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