The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is important to make informed content decisions, including acquisition, distribution, and programming decisions that are based on reliable data. Parrot Analytics can offer such data, based on global content demand and supply. We provide content valuation services powered by demand data, which can help you determine the worth of a particular title, or the value of a content library to your platform.
For instance, let's examine "Balthazar", a five-season TV series that started airing in France in December 2018. Over the last 30 days, the show has achieved 8.3 times the audience demand of the average show in France. This high demand, which is higher than 98.5% of all drama titles in France, signifies a popular and engaging series, indicating that it has potential to be a strategic asset for a streaming platform. You can use demand data to discover how well a series performs in terms of driving subscriptions or reducing churn. Demand data can also help you understand how much to spend on the content, how to assess a series' ability to drive subscriptions and mitigate churn, and how you can estimate cannibalization of audiences if a title is available on multiple services.
The performance of "Balthazar" can be analyzed from multiple perspectives, such as its peak demand, which was 12.0 times the average over the course of the entire year, compared to 11.9 times the average in the last 30 days. The show's average demand on a rolling year basis was 7.0 times the average title, compared to 8.3 times the title average for the last 30 days, indicating that the series has an increased popularity.
By digging deeper into the demand data, we can also uncover which markets have the highest demand for "Balthazar", granting a better understanding of local whitespaces for improved plans on regional expansion and targeting the best platforms for distribution. In the case of "Balthazar", France is the number one market, where the show achieved outstanding audience demand of 4.1 times the average. Other countries with good to okay demand for the series include Russia, Ukraine, Canada, Italy, Belgium, Israel, Spain, and the UK.
Moreover, demand data can reveal how well the show is performing on an international level. The travelability metric, which quantifies a show's international demand relative to its home market, indicates that the show's international demand is poor. While Parrot Analytics provides an independent measure of global performance for "Balthazar" across six dimensions like its momentum, longevity, reach and franchisability our analysis shows that the momentum, longevity, and reach of the show are okay, while its franchisability is poor.
By examining fans of "Balthazar" and other shows that they enjoy, including "Manifest", "Billions", "Strike", "Shetland", "The Shield", "Fargo", "The Lord Of The Rings: The Rings Of Power", "For All Mankind" and "FBI: International", content creators can discover which elements of their current series are most appreciated by their audience, and use this insight to optimize upcoming seasons or upcoming productions.
In conclusion, demand data can be used to inform a variety of strategic decisions related to programming, distribution, content valuation, acquisition, franchise potential, talent selection and brand partnerships. Using demand data analysis of "Balthazar" can demonstrate how the entertainment industry can use this insight to make nuanced strategic decisions to drive more value for their businesses.
This is Balthazar's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Balthazar travels internationally.
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Acquire the best shows from partners such as TF1 to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Balthazar), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as TF1 by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular TF1‘s Balthazar is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TF1 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Balthazar, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2 p.m. PST using tv demand datasets from Parrot Analytics for Balthazar in France. We provide our partners with extensive media industry workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.