The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data holds the key to making informed decisions for content executives across the entertainment industry. The case of "Curse Of The Bermuda Triangle" in France in March 2024 provides a glimpse into how content executives could use such data for content valuation and help them make more informed content decisions to acquire or distribute the right titles. Here are some of the ways demand data can be used:
Content valuation uses demand data to estimate the baseline value of a title. In this regard, content executives can use demand data to answer questions such as, "How much is my series worth?" and "What is the value of a content library to a platform over time?" For "Curse Of The Bermuda Triangle," we can tell from the demand data that it has an above-average demand compared to the average TV show in France for the last 30 days. With 3.6 times the average demand, content executives can calculate the dollar value contribution of this show to any platform in France over this period.
Demand enables valuing IP globally, and content executives can use demand data to answer questions such as "What content is most popular in my market or on a global scale?" and "How much is my content worth to another streaming platform?" For "Curse Of The Bermuda Triangle," content executives can see from the data that it's doing well in France and the United States, making these countries a potential market to sell the title to for distribution or licensing.
Demand informs decisions concerning supply and demand, and content executives can answer questions like "What type(s) of content exhibit opportunity to acquire or produce?" For "Curse Of The Bermuda Triangle," distributors or producers can focus on producing content in the documentary genre because the show ranks high in that genre, meaning it has a loyal following.
Demand enables mapping local whitespaces, and content executives can determine the most popular genres in their local markets. With audience demand data, they can optimize their content strategy for the local audience. Using the demand data for "Curse Of The Bermuda Triangle" in France, executives can tell which genre stands out in France and use that information to market their product effectively.
Demand powers discovery and recommendations, and content executives can determine if their content is being seen by the right audience on their platform; they can optimize their marketing campaign based on the fans who like their content. For "Curse Of The Bermuda Triangle," other shows that fans of the series also watch are "Storyville," "American Experience," "Frontline," and others. Executives can use this information to enhance their recommender system or to improve their targeting capabilities in advertising.
In conclusion, demand data is a powerful tool that content executives can use to make informed content acquisition, distribution, and pricing decisions. Through demand data, they can value their content, identify opportunities for new markets, and optimize their marketing campaigns to increase engagement and grow their audience.
Curse Of The Bermuda Triangle's travelability to France in the last 30 days is 153%, which means that the audience demand for Curse Of The Bermuda Triangle is 153% of the demand in its country of origin, United States. Click through to another market to discover how well Curse Of The Bermuda Triangle travels internationally.
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Acquire the best shows from partners such as Science Channel to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Curse Of The Bermuda Triangle), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Documentary genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Science Channel by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Documentary. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Curse Of The Bermuda Triangle, including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Science Channel‘s Curse Of The Bermuda Triangle is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Science Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Curse Of The Bermuda Triangle, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Nature Documentary), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:03 p.m. PST using demand data from Parrot Analytics for Curse Of The Bermuda Triangle in France. We provide our partners with comprehensive TV insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.