The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can help guide content decisions and acquisition decisions, and Parrot Analytics' content valuation system is based on demand data and reveals the dollar value contribution of any title in any region, providing a critical tool for assessing the economic value of content. In March 2024, France experienced a spike in demand for "For Life" by 71.7% indicating that this show is resonating with French audiences. These insights allow executives to make more informed programming decisions based on their audience's interests.
Demand data also informs supply and demand decisions. By analyzing demand data, executives can quickly identify which types of content exhibit an opportunity to acquire or produce. Additionally, executives can use demand data to see what other titles compete with "For Life" to make more strategic acquisition decisions. Comparing the performance of "For Life" on a year to year basis with the last 30 days reveals that although its peak demand was 10.2 times the average over the previous year, it recently peaked at 5.7 times the average in the last 30 days. This 44.4% increase indicates that audience interest in the show is still growing rapidly.
By examining the audience demand for "For Life" across different international markets, we gain insight into the show's global appeal. Since "For Life" has good demand across these markets, it is a potentially valuable asset for a streaming platform with global aspirations. The show also outperforms the demand of the average TV show in the top 10 global markets where it is most in-demand, making it an attractive acquisition target for any platform looking to acquire content to enhance their library.
Demand data also has implications for content distribution. By understanding which platforms would work best for "For Life," executives can ensure that they are reaching their target audience. Moreover, demand data can also inform unique marketing strategies that focus on the aspects of "For Life" that are most popular with fans.
Finally, the Parrot Pulse assesses the various dimensions of a show's success, which are worldwide audience demand, travelability, longevity, momentum, franchisability and reach. In the case of "For Life," its global performance across all six metrics is good, indicating that it is a potentially valuable asset. The Parrot Pulse also reveals that the show's demand in France was 103% of its demand in its home country, the United States, showcasing the show's international appeal.
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Acquire the best shows from partners such as abc to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. For Life), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s For Life is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for For Life, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:04 p.m. PST using tv demand content analytics from Parrot Analytics for For Life in France. We provide our partners with essential television competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.