The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, one of the biggest questions you might have is how to make more informed decisions regarding your content, acquisition, distribution, or programming strategies. Demand data can provide valuable insights to help guide your decision-making process, and the example of "For Life" illustrates how this can be done.
Content Valuation:
One way that demand data can assist with content valuation is by providing an economic valuation system powered by global content demand and supply. Parrot Analytics'[A1] content valuation system uses demand data to determine the worth of content to a particular platform, for example, if you are trying to understand how much a show like "For Life" is worth to your platform in the United States.
Acquisition Decisions:
When it comes to acquisition decisions, knowing the demand for a show like "For Life" can help you understand how the series will perform in the future. Parrot Analytics can use demand data to answer critical questions such as, "How popular is my show relative to the market average? How popular is my show in the market, and what genres are resonating most with my current audience?" Understanding the popularity of a show within a particular genre can let you know whether this show might perform well if you acquired it.
Programing Decisions:
If you are making programming decisions, demand data can help you decide when, where, and how to release "For Life" to optimize its success by identifying the peak demand periods. It can also help you decide which genres are most popular in a particular market so that you can focus on acquiring programming that caters to that niche.
Distribution Decisions:
For distribution decisions, understanding the demands for a show can help you target particular platforms for distribution purposes. For example, the Parrot Pulse for "For Life" provides an independent measure of its worldwide performance across six categories, including audience demand, travelability, momentum, longevity, franchisability and reach, each measuring different dimensions of the show across several platforms.
Conclusion:
In conclusion, demand data provides critical insights that can assist with a wide range of entertainment industry decision-making processes. Whether you are working on content valuation, acquisition, programming, or distribution decision-making, the example of "For Life" shows how demand data can be used to guide informed decisions that result in increased success, maximizing content investment in various markets.
This is For Life's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well For Life travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s For Life is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for For Life, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:04 p.m. PST using television demand datasets from Parrot Analytics for For Life in the United States. We provide our partners with extensive media industry analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.