The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For television executives, demand data can be a valuable tool to make more informed acquisition, distribution, programming, and content decisions. Taking the example of "House Of Cards" in March 2024 in the United States, we can see that demand data can be used for content valuation, to determine the value of a particular title to any platform in any region. Parrot Analytics content valuation system, which uses global content demand and supply, can help to answer questions such as how much a series is worth, how much its value is driven by one of its stars, or how its exclusivity value is assessed.
By using audience demand data, content owners can determine the popularity of their content in any market and globally. In the case of "House Of Cards", which has outstanding demand in the United States and China, the metadata such as the show's travelability, how long the show has been performing well, how quickly its demand is growing, and how far-reaching the show is, can provide information on how to market the show, expand its audience, and develop spin-offs. For example, a TV executive may use the audience data to identify fan demographics to inform marketing strategies or assess franchise opportunities.
Moreover, demand data can highlight the content that customers are interested in, which could provide the insights for an acquisition decision. By understanding the types of content that are popular with viewers, TV networks or production companies can produce and acquire content that appeals to their audience and keep them happy. Furthermore, using demand data can also help identify supply and demand indicating which types of content appear to be increasingly popular or which shows could benefit from additional support.
Lastly, demand data can also help inform programming decisions, such as optimal release strategies and pricing, as well as discovery and recommendation algorithms that ensure that content is being presented to the right people at the right time. In summary, by leveraging the power of demand data, television executives can make more informed decisions regarding content acquisition or production, distribution, and programming strategies, ultimately leading to success in their industry.
This is House Of Cards's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well House Of Cards travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for House Of Cards, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Political Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2 p.m. PST using global demand analytics from Parrot Analytics for House Of Cards in the United States. We provide our partners with meaningful TV expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.