As an entertainment executive, you can use demand data to make more informed decisions across multiple content-related functions such as acquisitions, programming, and content valuation. For example, let's take "Hawkeye" as a case study for how demand data can be leveraged to make content decisions.
One way to use demand data is to determine how much a TV series is worth, and Parrot Analytics' content valuation system is based on global content demand and supply. By assessing the demand for "Hawkeye" in France, we can see that it has a demand of 4.1 times the average show and higher than 96.5% of all drama titles in France. This indicates that the show has significant value in France, and it's important to look at demand data from other markets to get a more accurate picture of its overall value.
Another way to use demand data is for acquisition decisions. By examining the top 10 global markets where "Hawkeye" is most in-demand over the last 30 days, we can see that the show outperforms the demand of the average TV show in each of these markets. This information can provide valuable insight into which content to acquire for a particular region. Furthermore, by looking at the top "Hawkeye" content similarity matches, professionals can make more informed decisions on which titles they should consider acquiring or producing in order to remain competitive in the market.
Demand data can also be used to inform programming decisions and distribution strategies. In terms of programming, demand data informs the best release strategy and pricing. By analyzing the demand spike in late December in France for "Hawkeye", professionals could use this information to optimize the marketing campaign ahead of the premiere for their upcoming productions. For distribution, by using demand data to optimize content selection and placement, entertainment executives can ensure that their content is being seen by the right audience on their platform, thus increasing subscriber retention and acquisition. Lastly, since "Hawkeye" ranked #658 in France, it is possible that the decline in ranking by 266 spots suggests a need to pivot the show's distribution strategy or programming at the earlier stages of the show, to build further momentum and grow international demand.
In conclusion, demand data is an indispensable tool for any entertainment industry executive who wants to make informed content-related decisions. By leveraging demand data, professionals can make more informed content decisions across many different dimensions, from acquisitions and programming to distribution and content valuation.
