As an entertainment executive, understanding audience demand metrics for content can provide valuable insights into audience preferences, popularity, and potential profitability. The example of "Hawkeye" in France demonstrates the type of information available from demand data analytics.
Firstly, demand data can help to inform programming decisions by highlighting the popularity of specific genres and titles. For example, "Hawkeye" ranks in the 95.1th percentile in the drama genre in January 2024 in France, indicating a high level of demand for this type of content. Furthermore, "Hawkeye" has achieved a good rank on the demand scale, meaning it's in the top 8.6% of shows in France. Monitoring audience demand over time can help to identify trends and shifts in audience demand, particularly when comparing peaks and troughs within shorter-term periods.
Secondly, demand data can help to inform acquisition decisions by providing insights into the show's fanbase and audience preferences. As observed with "Hawkeye," there were several shows French fans also enjoyed, such as "The Boys," "Loki," and "WandaVision." Entertainment executives could use this information to identify similar titles worth acquiring or scheduling to capitalize on the synergy with existing properties and appeal to the same fans.
Thirdly, demand data can help to inform distribution decisions by identifying high-demand markets. "Hawkeye" has outstanding global audience demand, indicating its appeal to audiences worldwide. Although demand for the show was 24% of the demand in its country of origin, the United States, other countries such as China, Poland, Italy, and Russia also demonstrated good demand. Therefore, entertainment executives could use this information to optimize distribution strategies and target specific markets with the most significant opportunities for growth.
Finally, content valuation is a vital component of decision-making in the entertainment industry. Demand data can be used to determine the dollar value contribution and return on investment a specific title brings for a platform or distributor. For instance, using Parrot Analytics content valuation system, executives can assess how much "Hawkeye" is worth to a platform or distributor. Possessing this information provides valuable insights into a title's profitability and underscores the importance of monitoring audience demand over time.
In conclusion, demand data provides a wealth of information to inform content, acquisition, distribution, and programming decisions for entertainment executives. Whether it's analyzing a show's popularity, discovering new fanbases or finding high-demand markets, demand data provides critical insights that help executives make more informed business decisions.
