The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, utilizing demand data for informed content decisions is crucial for a successful outcome. Parrot Analytics' content valuation system leverages global content demand and supply to reveal the dollar value contribution of any title, to any platform in any region. We can use the TV series "Hawkeye" as an example to illustrate how demand data can help with content valuation, acquisition, distribution, and programming decisions.
Content Valuation:
Using demand data, executives can gain valuable insight into a series' worth and how it impacts a platform's value. For example, "Hawkeye" has 4.0 times the audience demand compared to the average show in France, indicating high demand. This high level of demand can be used to assess the value of "Hawkeye" as a strategic asset for a streaming platform in France and its performance as an acquisition-driving or churn-reducing title. Additionally, by examining its peak demand on a 1-year rolling basis vs the last 30 days, we can see that "Hawkeye" has increased in popularity, indicating potential revenue growth.
Acquisition:
By examining the top 10 global markets where "Hawkeye" is most in-demand over the last 30 days, executives can identify strong markets for acquisition or distribution. For example, the United States is "Hawkeye's" number one market globally. The show achieved outstanding audience demand of 9.0x in the United States, which indicates high demand and opportunities for distribution or acquisition.
Distribution:
"Travelability" is a metric that quantifies a show's international demand relative to its home market. "Hawkeye" has good travelability. The demand for "Hawkeye" in France was 31% of the demand in its country of origin, the United States. This valuable insight can be used to inform executives of the show's potential audience in foreign markets.
Programming:
Demand data can inform programming decisions by determining the optimal release strategy and pricing. As we can see in the case of "Hawkeye", the show's demand spiked in late March 2024 in France. This insight could inform the optimal release timing for future episodes in that market. Additionally, executives can identify the show's popularity in specific genres by examining its percentile ranking, which is useful for programming decisions.
Demand data can help with a variety of other decisions, such as subscriber acquisition or retention, identifying under-monetized titles, assessing the value of exclusivity, and crafting pre-release marketing campaigns. In summary, Parrot Analytics' content valuation system powered by global content demand and supply is a valuable tool for entertainment industry executives in making informed decisions about content valuation, acquisition, distribution, and programming.
Hawkeye's travelability to France in the last 30 days is 32%, which means that the audience demand for Hawkeye is 32% of the demand in its country of origin, United States. Click through to another market to discover how well Hawkeye travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Hawkeye is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Hawkeye, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:04 p.m. PST using demand analytics from Parrot Analytics for Hawkeye in France. We provide our partners with smart television series insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.