As a TV executive, using demand data to inform content decisions is becoming increasingly important in today's market. By looking at the case of "Hawkeye" in France during February 2024, we can see how demand data can help inform content acquisition, distribution, and programming decisions.
When considering content acquisition, it is important to understand the value of a particular title. Using Parrot Analytics' content valuation system, we can quantify the demand-based dollar value contribution of "Hawkeye" in France, relative to other shows. For example, we know that "Hawkeye" has 3.3 times the audience demand of the average show in France, which indicates good demand. This information is crucial in determining the monetary value of the show for a platform, and whether or not it is worth investing in.
By examining the show's demand statistics, we can also make informed distribution decisions. For example, we can see that "Hawkeye" has performed outstandingly in the United States, with demand of 9.1x the average TV show. This means that any distribution deals made for the show must take into account its popularity in the US, as well as other markets where it has good or outstanding demand.
Programming decisions can also be informed by demand data. Understanding which shows "Hawkeye" audiences are most likely to be fans of, such as "Moon Knight", "WandaVision", and "She-Hulk: Attorney at Law", can guide programming decisions for similar shows, or even spin-offs. Furthermore, by examining the trend in demand, we can assess whether the show is rising or declining in popularity and adjust programming plans accordingly.
Demand data also helps to answer other important questions for executives. For example, how effective is the marketing campaign for the show, post-premiere and long-term? What is the best release strategy for the show? Which platforms should be targeted for distribution? What type of content exhibits an opportunity to acquire or produce?
In conclusion, demand data plays a key role in shaping strategic decisions for TV executives. With access to this data, executives can inform content acquisition, distribution, and programming decisions, as well as understand monetization opportunities. By using supply and demand information, executives can make more informed decisions and stay competitive in a changing content landscape.
