The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data to make informed content decisions is crucial in today's highly competitive content market. Parrot Analytics provides a unique content valuation system powered by global content demand and supply, which can help you determine how much to spend on content. Let's take the example of "Les Maternelles," a TV series on the theme of childhood and education. In March 2024 in France, the demand for this show was 3.1 times the audience demand of the average show.
One way that demand data can help with content valuation is to calculate the ROI of a specific title. With Parrot Analytics' content valuation system, you can reveal the dollar value contribution of any title to any platform in any region. Using demand data, you can assess a TV series' ability to drive subscriptions and mitigate churn. For "Les Maternelles," we can see that the show is doing well compared to other documentary titles in France, placing it in the 97.6th percentile for demand. However, its global travelability is poor, which means that its international demand relative to its home market is low.
Demand data can also help with acquisition or distribution decisions. For example, learning that "Les Maternelles" is most in-demand in France and outperforms the demand of the average TV show in each of its top 10 global markets can inform how and where to distribute the show. We can also see that the demand for the show has decreased during March 2024, by 58.8% in France. This information could indicate that it's time to start thinking about new content to fill the gap left by the decreasing popularity of the show.
By examining the show's performance on a 1-year rolling basis compared to the last 30 days, we can see that although its demand peaked at 6.4 times the average over the course of the entire year, it peaked at 4.3 times the average in the last 30 days. This could indicate that the show is experiencing a recent surge in popularity that should be taken advantage of.
Demand data can also inform programming decisions, such as the best release strategy for a show. Additionally, it can help with subscriber retention and acquisition by identifying titles that will keep an audience happy or grow an audience. By using demand data to answer questions like "how popular is my show relative to the market average?" or "what genres are resonating most with my current audience?", entertainment executives can make more informed content decisions that lead to better business outcomes.
This is Les Maternelles's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Les Maternelles travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in France as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Variety genre and assess the strengths and weakness of the competition’s content e.g. La Cinquième, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for France. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Les Maternelles.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Variety. Using audience demand data, explore markets such as France to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Les Maternelles from partners like La Cinquième.
Studios in France are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Variety) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Les Maternelles? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as France, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as La Cinquième to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in France. Contact us now to leverage a return-focused selection criteria for title acquisition from La Cinquième by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Les Maternelles. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as La Cinquième to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Les Maternelles), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Variety genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as La Cinquième by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Variety. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Les Maternelles, including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular La Cinquième‘s Les Maternelles is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for La Cinquième and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Les Maternelles, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Talk Show), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:03 p.m. PST using global tv demand content analytics from Parrot Analytics for Les Maternelles in France. We provide our partners with comprehensive content competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.