The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, demand data can be incredibly useful in making informed content decisions. "Misfits," for instance, had 7.3 times the audience demand of the average show in France over the last 30 days, which is good. Its rank decreased by 23 spots in France during March, where it achieved the peak rank of #378 in France. Its demand was higher compared to its demand of 6.1 times the average over the last 90 days, indicating that its demand has been increasing.
Demand data can help in content valuation by revealing the dollar value contribution of any title, to any platform, in any region. In this case, based on its demand data in France, it is a good idea to acquire or continue broadcasting Misfits as it has above-average demand for French viewers. Additionally, demand data can inform scalable concept testing and decisions concerning supply and demand.
Understanding viewers' taste preferences is critical in this industry. Being in the 98.2th percentile of the comedy genre, "Misfits" is more in demand than 98.2% of all comedy titles in France. Further, knowing what other shows are being watched by "Misfits" viewers, such as "White Collar," can help us to better understand the audience and make more informed content decisions.
Demand data informs pre-release marketing strategies and can help in the optimization of marketing campaigns. Monitoring Misfits' audience demand over time can help you determine the best release strategy and pricing for the show. It can also reveal under-monetized titles and allow for finding new opportunity markets for content distribution.
The program's reach, momentum, longevity, franchisability, and travelability can also be evaluated using demand data. Knowing the exact locations where the show is highly demanded is vital for making distribution decisions. On a rolling year basis, the show's demand is on an upward trajectory, with the peak demand increasing from 7.9 times the average over the year to 8.6 times the average in the last 30 days.
Another use for demand data is helping with subscriber acquisition and retention. Purchasing popular titles or renewing them on their platforms keeps their current subscribers satisfied and can attract new ones. Evaluating Misfits on the Parrot Pulse shows that it has a good reach and franchisability, which indicates that there is a potential for spin-offs or creating franchises.
In conclusion, demand data offers insights into audience preferences, content valuation, release strategy, and helps in making informed content acquisition, distribution, and programming decisions. Accessing demand data regularly can inform executives and help them to succeed in today's highly competitive entertainment industry. This is why platforms must use demand intelligence tools such as Parrot Analytics to take advantage of demand data.
Misfits's travelability to France in the last 30 days is 88%, which means that the audience demand for Misfits is 88% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Misfits travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular E4‘s Misfits is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for E4 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Misfits, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:02 p.m. PST using tv demand data from Parrot Analytics for Misfits in France. We provide our partners with extensive television know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.