The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data can provide valuable insights that can help make informed decisions about content acquisition, distribution, or programming. For instance, examining the demand data for the TV series "Mythic Quest" in France for the month of March 2024 can reveal several insights that can guide decision making.
Firstly, examining the demand data can help gauge the show's popularity relative to other TV shows in France. "Mythic Quest" has demand 6.9 times the average show in France over the last 30 days, indicating that it is a popular show in the country. Executives may use this information to make programming choices for their linear TV network or pay TV network or to acquire the show for distribution on their platform.
Furthermore, the Parrot Analytics content valuation system can help determine the dollar value contribution of "Mythic Quest" to any platform in any region. By analyzing the show's demand data, executives can leverage the content valuation system to determine the ROI a specific title will bring for any given platform.
Demand data can also reveal information about the show's longevity and momentum. For instance, for "Mythic Quest," audience demand has been increasing recently and peaked in late March 2024, although it decreased by 35.3% during the month. The show has good longevity, indicating that the audience demand is maintained over time. Such insights can inform decisions about content acquisition, production, or distribution.
Moreover, examining the show's travelability and franchisability can guide decisions about the show's distribution and potential spin-offs. Although "Mythic Quest" had 48% of the demand in France of its home country, the United States, its travelability is still good. Additionally, the show has good franchisability or spin-off potential, indicating that the show can further monetize its IP in France or other markets.
Finally, analyzing the show's demand data for its top 10 global markets based on 30-day demand can reveal its popularity in different regions. For instance, "Mythic Quest" outperforms the demand of the average TV show in each of these markets, and it achieved outstanding audience demand of 9.8x in the United States. Executives can use this information to guide decisions about expanding their SVOD services' global expansion, make informed content acquisition decisions like acquiring the next hit show, or localize and tailor the marketing campaign of the TV series to resonate best with audiences in different regions.
In conclusion, demand data provides entertainment executives with a powerful tool for making informed decisions about content acquisition, distribution, or programming by enabling content valuation, assessing content performance, and benchmarking content against other titles. Analyzing demand data allied to metadata, such as the status of the show or its season profile, can inform strategic decisions and maximize the value of the content library across any streaming service.
Mythic Quest's travelability to France in the last 30 days is 41%, which means that the audience demand for Mythic Quest is 41% of the demand in its country of origin, United States. Click through to another market to discover how well Mythic Quest travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Mythic Quest is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mythic Quest, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:01 p.m. PST using television demand metrics from Parrot Analytics for Mythic Quest in France. We provide our partners with smart television capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.