The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are constantly faced with difficult decisions around content acquisition and distribution. Parrot Analytics' demand data can offer valuable insights to enable more informed decisions on the best course of action for your platform or network.
For instance, let's consider the case of "Reboot (2022)" in France during March 2024. Parrot Analytics' demand data shows that over the last 30 days, the show is achieving 2.1 times the audience demand of the average show in France, placing it at the 93.0th percentile in the comedy genre. This suggests that "Reboot (2022)" has higher demand than 93.0% of all comedy titles in France, making it a valuable asset for any network looking to attract viewers in that genre.
However, it is also worth noting that demand for the show decreased by 109.1% during March in France. This demand reduction may raise concerns about the show's ability to engage its audience and whether it will continue to be an asset for a French network in the long term.
Moreover, examining the top 10 global markets where "Reboot (2022)" is most in-demand, we learn that the United States is the show's number one market globally. The show achieved good audience demand of 4.4x in the United States. This information presents a unique opportunity for content acquisition for your platform if you are based in one of these countries or looking to expand into these markets.
Parrot Analytics audience demand data can provide a critical basis for content valuation, allowing entertainment executives to accurately quantify the platform-specific marginal revenue contribution of a particular title and how it drives engagement across the rest of the catalog. This is demonstrated by the fact that "Reboot (2022)" outperforms the demand of the average TV show in each of its top ten global markets, indicating value for money and positive ROI for networks that choose to acquire and distribute it.
Furthermore, leveraging demand data can assist in more informed programming decisions. By analyzing what other shows' fans watch, as is the case with "Reboot (2022)" and it's affinity for shows such as "Ted Lasso" and "The Morning Show (US)", one can gain insights into how to program certain genres and themes into a content lineup.
Overall, Parrot Analytics' demand data offers valuable insights to inform key content-related decisions such as acquisition, distribution, programming, and content valuation. It enables executives to answer important questions such as how much is a show worth, which platforms one should target for the distribution of content, how to optimize marketing campaigns ahead of premieres, and how to uncover under-monetized titles.
Reboot (2022)'s travelability to France in the last 30 days is 19%, which means that the audience demand for Reboot (2022) is 19% of the demand in its country of origin, United States. Click through to another market to discover how well Reboot (2022) travels internationally.
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Acquire the best shows from partners such as Hulu to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Reboot (2022)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Hulu by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s Reboot (2022) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Reboot (2022), for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:01 p.m. PST using global television demand analytics from Parrot Analytics for Reboot (2022) in France. We provide our partners with smart OTT analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.