As an entertainment executive, it is critical to use data to make informed content decisions. Consumer demand data, like what is used by Parrot Analytics, provides valuable insights into what shows are popular and how to target specific groups to increase engagement. By analyzing demand data for "Silo" in France, entertainment executives can gain insights into aspects such as programming, content valuation, acquisition, and distribution decisions.
Using demand data, executives can understand the marketability and value of "Silo." The content valuation system powered by Parrot Analytics' global demand data reveals the dollar value of the show and its contribution to any platform or region. Executives can use demand data to determine how much to spend on content and assess the show's ability to drive subscriptions and mitigate churn.
Answering questions like what content is most popular in my market or on a global scale is essential to programming decisions. Demand data can help uncover which titles appeal to the core viewership of the platform and ensure that executives can make the right acquisition and distribution decisions. Specifically to "Silo," we can see that it has a high demand in drama genre. This genre can be a great addition to the platform's library and offer new opportunities to appeal to a younger audience.
The evidence shows that "Silo" is highly requested in France and can offer executives the knowledge of where to target their marketing and acquisition efforts. It is possible to gauge future interest from the audience with content like "Silo" and understand the show's growth potential across different markets. This data is invaluable for executives to make informed decisions, such as creating marketing campaigns and enhancing customer experiences.
Finally, executives can use demand data to identify new opportunities to expand a show's reach and monetize their library better. They can evaluate spin-offs or franchises that could be developed from "Silo." This approach can maximize their content investments' return and support global SVOD expansion.
In conclusion, leveraging demand data strategies can help entertainment executives to make informed programming, content valuation, acquisition, and distribution decisions. By examining the data for "Silo" in France and other high-demand markets around the world, executives can create cost-effective marketing campaigns, maximize their reach while evaluating content assets, evaluate spin-off or franchise possibilities, and renew shows with sustained demand in many countries while attracting new subscribers.
