Parrot Analytics’ demand data on the French TV series, "Silo", offers valuable insights that can help OTT platforms, SVOD companies, and other executives working in the entertainment industry make informed decisions about content acquisition, development, and distribution.
First of all, the exceptionally high demand for "Silo" compared to the average show in France over the last 30 days is a good indicator of the show's popularity. Its exceptional demand places it in the top percentile of all TV shows and the show has been consistently gaining popularity. Moreover, the show's rank in December moved up by 31 spots in France. This information can be useful in content valuation of "Silo" as it can provide insight into audience demand, which is a determining factor in content valuation.
Audience demand for "Silo" can also help inform content acquisition decisions. For instance, other shows that fans of "Silo" also like are "Star Trek: Strange New Worlds", "The Mandalorian", "Ahsoka", "Loki", "For All Mankind", "The Last Of Us", "Ted Lasso", "Secret Invasion", and "Hijack". Therefore, acquiring similar content or partnering with similar franchises can help OTT or SVOD platforms attract and retain subscriber audiences.
In addition, demand analysis can help program scheduling as it shows how long audience interest can be maintained over a period of time. For "Silo", demand data over the last year indicates a consistently high level of fan interest with occasional spikes in demand.
Furthermore, the Parrot Pulse for "Silo" reveals several measurements of the TV show's global performance across six dimensions, such as travelability, longevity, momentum, franchisability, and reach. These metrics can be studied by OTT platforms, SVOD companies, and entertainment executives to gauge audience desire and preference for the content across different international markets.
Demand spikes for "Silo" in December can also inform promotional and marketing activities for OTT and SVOD platforms. Understanding that audience demand increased in December could help these platforms prepare targeted ad campaigns or promotional efforts around holiday-adjacent messaging to promote the show.
Finally, audience demand data provides important information on several questions, including how popular a show is relative to the market average, how much global appeal a title has in comparison with others in the genre, which titles should be acquired to increase engagements and retain customers, and how to find new opportunity markets for content distribution.
