As an entertainment executive, understanding the performance and potential of your content is critical to making informed decisions. One way to gain insights into audience demand for a particular title is through demand data. Taking the example of "Silo" in France for January 2024, here are some questions that demand data can help answer to inform content acquisition and distribution decisions.
Content Valuation:
- How much is "Silo" worth in France based on its current level of demand?
- What is the baseline value of "Silo" relative to other mystery titles in France?
- How can we assess the value of exclusivity for "Silo" on our OTT or SVOD platform?
Acquisition Decisions:
- "Silo" has a exceptional audience demand across all platforms globally. How can we negotiate the best deal to acquire this show for our platform?
- "Silo" has higher demand than 99.9% of all mystery titles in France. How would this title, with its exceptional performance, fit into our current content offering?
- As a content distributor, which territories should we target based on the show's top 10 global markets?
Programming Decisions:
- How effective has our marketing campaign been? Has it been able to sustain "Silo's" momentum which is currently exceptional?
- How can we optimize upcoming marketing campaigns based on our peak demand period for "Silo" in mid-January?
- "Silo" has an excellent franchisability rating, how can we deepen the audience engagement through spin-offs or franchises?
Distribution Decisions:
- With strong demand for "Silo" globally, which platforms should we target for distribution of this content?
- How much global appeal does "Silo" have in comparison to other titles in the same genre?
- How can we allocate our budget to best optimize future content investments for shows like "Silo"?
Demand data can help you answer these questions by identifying audience demand for a particular title, the show's momentum, and its global reach. By analyzing the top 10 global markets where "Silo" is most in-demand and comparing its performance on a rolling year basis versus the last 30 days, you can gain valuable insights into the performance and potential of the show.
In conclusion, demand data is a powerful tool that can help entertainment executives make more informed content, acquisition, distribution, and programming decisions. In the case of "Silo", the show's exceptional audience demand, high franchisability, and global appeal are just a few of the insights that can be gained from examining demand data. Don't miss out on a show's potential - make informed decisions with the help of demand data.
