As an executive making content decisions, analyzing the demand data for a show like "Silo" in France can provide valuable information. Firstly, with demand at 14.4 times the average show in France over the last 30 days, and only 2.7% of all TV shows with this level of demand, executives can understand that the show is highly popular and has a strong fanbase.
By examining demand data, executives can determine how much a series or library is worth, estimate cannibalization of audiences if a title is available on multiple services, and assess the value of exclusivity. Demand data also informs scalable concept testing by showing which elements of existing content fans like the most.
In the case of "Silo", demand data reveals that the show has higher demand in mystery titles, and fans of the show also enjoy titles like "Star Trek: Strange New Worlds", "The Mandalorian", and "Loki", providing valuable insights for strategic decisions surrounding acquisitions and programming.
Additionally, examining demand data for "Silo" in global markets provides insights into which markets the show is most popular in and where it can be successful. For example, the show's number one market globally is the United States, and it also has outstanding demand in Bulgaria, China, Canada, the United Kingdom, Brazil, Australia, and Germany.
Finally, analyzing demand data over time can reveal important insights into a show's performance. For "Silo", it has decreased in rank during February in France by two spots and has experienced a recent decrease in demand. However, the show's longevity is good, and it has outstanding momentum, indicating continued potential for growth. Content valuation systems like Parrot Analytics' can use demand data to provide an economic valuation of a title, revealing its dollar value contribution to any platform in any region.
Overall, utilizing demand data can provide valuable insights for executives making content, acquisition, distribution, or programming decisions for a platform, network, or production company. By analyzing the demand data for shows like "Silo", executives can make more informed decisions about their content strategy and maximize their investments in a highly competitive marketplace.
