The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always on the lookout for ways to make more informed decisions about content valuation, acquisition, distribution, and programming. One way to do this is by using demand data to supplement your analytical processes. To illustrate this, we can use the global entertainment sensation "Star Trek: Lower Decks" for the month of March 2024 in France as an example.
The demand for this show in March 2024 in France was exceptional. Demand data shows that it had 12.3 times the audience demand of the average show in France over the last 30 days. Additionally, only 2.7% of all TV shows have this level of demand. This is important information for content valuation because it reveals how much a title is worth and how it compares to other titles. In other words, this data can assist in the decision-making process when it comes to determining how much to spend on content.
Furthermore, the demand for "Star Trek: Lower Decks" in France has been increasing recently. This type of information is critical for acquisition decisions because it highlights the trends and patterns of growth and declines in a title's popularity. It is also helpful in predicting how a title's demand will change in the future.
Programming decisions also benefit from demand data. For example, it shows that the show dropped in its rank by 18 spots during March in France. This type of information can inform a network or platform as to whether they need to adjust the airtime for a series or even how they should market it to their audiences to keep their base engaged.
Distribution decisions can also be informed through this data. The fact that "Star Trek: Lower Decks" ranks at the 99.4th percentile in the comedy genre in March means that it has higher demand than 99.4% of all comedy titles in France. This type of information can give content distributors a better idea of where to market the title and which platforms to target for its distribution.
Demand data can be used to derive many useful insights. Based on the data acquired from the Star Trek: Lower Decks in March in France, we see that the show's travelability, longevity, momentum, franchisability and reach are outstanding or good. This demonstrates how demand data facilitates strategic decision making through valuable insights.
By examining the top 10 global markets where "Star Trek: Lower Decks" is most in-demand over the last 30 days, we see that this TV series outperforms the demand of the average TV show (1x) in each of these markets. This can be useful for businesses, organizations, and platforms that are seeking to reap the benefits of SVOD expansion through acquisition and distribution of content globally.
In conclusion, the use of demand data, such as the insights provided by Parrot Analytics, allows entertainment industry professionals to make more informed content valuation, acquisition, distribution, and programming decisions. The real time view of worldwide audience demand across digital platforms maximizes strategic and on-demand decision-making, informing how to prioritize resources, build audiences and monetize content effectively. It is, in other words, the key to getting ahead of the competition and staying there.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in France as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Animation genre and assess the strengths and weakness of the competition’s content e.g. Paramount+, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for France. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Star Trek: Lower Decks.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Animation. Using audience demand data, explore markets such as France to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Star Trek: Lower Decks from partners like Paramount+.
Studios in France are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Animation) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Star Trek: Lower Decks? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as France, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Paramount+ to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in France. Contact us now to leverage a return-focused selection criteria for title acquisition from Paramount+ by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Star Trek: Lower Decks. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Paramount+ to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Star Trek: Lower Decks), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Paramount+ by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Star Trek: Lower Decks, including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Paramount+‘s Star Trek: Lower Decks is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Star Trek: Lower Decks, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been updated on May 9, 2024, 10:15 p.m. PST using global television demand metrics from Parrot Analytics for Star Trek: Lower Decks in France. We provide our partners with essential SVOD insight to help them drive better and more informed content sales strategies. Contact us today to find out more.