The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics' Demand data provides answers to several important questions for TV executives and entertainment professionals, and can be effectively leveraged to make more informed content, acquisition, distribution, and programming decisions. The data provided for "Teen Titans" in March 2024 in France offers several key insights and can lead to valuable decision-making across the following dimensions:
1. Content valuation: Content valuation involves valuing a title, a content library, or an entire series in terms of dollar contribution to any platform in any region. Demand data can be very effective in content valuation and can answer questions regarding the strategic value of a title to a streaming service. By using demand data, content valuation can also be applied to an individual series or an entire library, enabling one to start unbundling the value of content on any streaming service. "Teen Titans" had the audience demand of 7.7 times the average show in France in March, but demand decreased by 78.7% in the same month.
2. Global Performance: Demand enables valuing IP globally and answers questions related to which content is most popular on a global scale. The independent measure of a TV show's global performance across six dimensions can be obtained with the help of Parrot Pulse. "Teen Titans" has exceptional ratings across all dimensions, including worldwide audience demand, travelability, and longevity. Its momentum is exceptional, and its franchisability and reach are outstanding. "Teen Titans" has a travelability score of 26%, which indicates that there is significant international demand for the show relative to its home market, the United States.
3. Audience insights: Understanding the audience's preferences and consumption patterns are essential to make informed decisions around acquisition, programming, and content strategies. Parrot Analytics' demand data provides insight into the show's target audience, including similar shows that resonated well with the viewers. In France in March 2024, viewers of "Teen Titans" also liked other animated series like "The Flintstones", "South Park", and "Rick and Morty." "Teen Titans" has exceptional demand in Canada, Venezuela, Mexico, Paraguay, Germany, and Jamaica.
4. Performance analysis: By analyzing performance data, one can gain insights to optimize programming strategies effectively. Performance data for "Teen Titans" in France shows a decrease in demand by 78.7% in March, but the show still has outstanding demand, with a score of 7.7 times above the average show. Comparing performance data on a 1-year rolling basis vs the last 30 days reveals vital insights - the average demand on a rolling year basis was 7.1 times the average title, compared to 7.7 times the title average in the last 30 days, indicating the show is seeing a surge in popularity.
5. Release strategy and pricing: One of the critical factors in the success of a TV series is the release strategy and pricing. By using demand data, showrunners, and executives can determine the optimal release strategy for their content. For instance, since "Teen Titans" recorded a spike in demand in late March 2024 for France, it may be advisable to plan releases strategically to maximize viewership.
To summarize, Parrot Analytics' demand data can help TV executives and entertainment professionals make more informed content, acquisition, distribution, and programming decisions. By leveraging demand data, professionals can obtain valuable insights into their content strategy, including content value, audience preferences, performance analysis, release strategies, and pricing.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s Teen Titans is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Teen Titans, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been recreated on May 10, 2024, 12:31 a.m. PST using global tv demand content analytics from Parrot Analytics for Teen Titans in France. We provide our partners with smart television insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.