The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics provides a unique content valuation system based on global demand data used to ensure decision-making is informed and data-driven. In conjunction, let's use the example of "Teen Titans" in Canada to explain how our demand data can help entertainment executives make better content, acquisition, distribution, and programming decisions, and how demand is related to content valuation.
Firstly, content valuation uses demand data to estimate the value of a title to a platform. With demand so high for "Teen Titans" in Canada, this show is an excellent strategic asset worth investing in. Using a reliable valuation system powered by global demand and supply, executives can ascertain the value of a title to their platform, how it performs as an acquisition-driving or churn-reducing title, and how significant the revenue contribution of any title is to the platform relative to its competitors.
With "Teen Titans" achieving an exceptional percentage in Canada's animation genre (98.5th percentile), executives can determine and compare its global performance with other animation titles in other markets. Executives at TV production companies can leverage demand data to find the most demanded television genres and produce TV series that have a higher probability of success.
By examining the top ten global markets, executives can find new opportunity markets for content distribution and assess whether "Teen Titans" is worth promoting on these platforms. Additionally, executives can assess the revenue potential of exclusive deals for the content.
Demand data helps in subscriber acquisition and retention. Since the show has a high audience demand, it is an excellent purchase decision to keep current users and attract new ones. Entertainment executives can use demand data to prioritize which titles they should buy based on the target audience's preferences.
Demand data also helps in making strategic marketing decisions. The momentum of the show's growth can be used to create effective marketing campaigns, and an executive can efficiently allocate their marketing budget towards future content investments.
Finally, the analysis of the performance of "Teen Titans" on a rolling year basis versus the last 30 days reveals interesting insights. Despite a decrease in Popularity, the show is still valuable and has a peak demand of 16.6 times the title average for the last 30 days versus 20.0 times the average over the course of a year. Executives should consider this when considering re-licensing a title or making long-term investments in already available content.
In conclusion, demand data helps executives make data-driven decisions for content acquisition, distribution, and programming, and content valuation by estimating the value of a title based on its audience demand. Parrot Analytics provides a unique opportunity to use demand data to make content decisions that are informed based on current and future trends. Through this, executives can make content that resonates with their audience, drive subscription, and retain subscribers while maximizing their revenue.
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Acquire the best shows from partners such as Cartoon Network to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Teen Titans), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s Teen Titans is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Teen Titans, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been adjusted on May 10, 2024, 12:31 a.m. PST using analytics from Parrot Analytics for Teen Titans in Canada. We provide our partners with essential content insight to help them drive better and more informed content sales strategies. Contact us today to find out more.