The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics’ global audience demand data provides TV executives insight into how well their show is performing and what decisions can be made in order to increase profitability. A case in point is "The Ellen DeGeneres Show," whose demand in France was analyzed over a 30-day period in March 2024.
The first way demand data can help TV executives is in content valuation. Parrot Analytics’ content valuation system uses demand data to reveal the dollar value contribution of any title to any platform, in any region. By applying content valuation to "The Ellen DeGeneres Show," the TV executives can estimate the show's worth in France and any other region and what they can expect to gain if they air it on their platform, distribute it, acquire content rights, or produce similar content.
Apart from content valuation, the executives can use demand data to assess the show's effectiveness in attracting new subscribers to OTT/SVOD platforms, retaining current subscribers, and reducing churn. The data shows that "The Ellen DeGeneres Show" has a good demand in France that is six times the average shows last month, indicating it can attract a large audience. However, its demand declined by 12.1% from the previous month, highlighting the need for measures to retain current subscribers and attract new ones.
Demand helps inform acquisition and distribution decisions. TV executives can use demand data to support acquisition and investment decisions, such as buying rights or greenlighting new seasons or other spin-offs. They can also use demand insights to optimize distribution outside the show's home country, such as in France, where demand reached 34% of the demand in the US. This means TV executives can scout for television shows in the same genre as "The Ellen DeGeneres Show" that resonate well with the local French audience and acquire them for distribution in France.
Demand data provides insight into audience engagement to programming decisions. For example, the TV executives can determine the peak times that demand spiked in the country and use the insights to schedule future episodes' airing for maximum viewership and engagement. TV executives can also examine the show's rank, fanbase, and compare it to its competitors to determine the best premieres.
Furthermore, they can analyze the Parrot Pulse of "The Ellen Degeneres Show," which measures audience demand across six dimensions, including worldwide audience demand across all platforms, longevity, momentum, franchisability, travelability, and reach. This analysis can inform key strategic decisions, such as the potential for spin-offs and franchises, the show's potential for global expansion, the most fitting platforms for the show, and who to partner with for marketing.
In conclusion, audience demand data is a valuable tool for TV executives in decision-making. In the case of "The Ellen Degeneres Show," demand data shows that the show increased popularity, is doing well in France and other markets globally, and can attract a large audience on an OTT platform. TV executives can apply this demand data to assess the show's value, inform its acquisition, distribution, programming, pre and post-release marketing decisions, and optimize content for the French audience to maximize profitability and reduce churn.
The Ellen Degeneres Show's travelability to France in the last 30 days is 35%, which means that the audience demand for The Ellen Degeneres Show is 35% of the demand in its country of origin, United States. Click through to another market to discover how well The Ellen Degeneres Show travels internationally.
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Acquire the best shows from partners such as Syndication to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Ellen Degeneres Show), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Syndication‘s The Ellen Degeneres Show is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Syndication and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Ellen Degeneres Show, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Talk Show), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:04 p.m. PST using global tv demand analytics from Parrot Analytics for The Ellen Degeneres Show in France. We provide our partners with far-reaching entertainment industry analyses to help them drive better and more informed content marketing strategies. Contact us today to find out more.