As a TV executive, you can leverage demand data, like in the analysis of "The Falcon And The Winter Soldier" for the month of December 2023 in France, to make more informed content, acquisition, distribution, and programming decisions.
Content Valuation: With Parrot Analytics' content valuation system, you can determine the value of your series to any platform in any region. The system considers demand data to answer questions like how much a series or content library is worth to a streaming platform and how much ROI a specific title will bring to any given platform. By examining the demand for "The Falcon and the Winter Soldier" across different international markets, you can assess its value to that geography and decide its licensing fees or if it is an asset to your library.
Audience Acquisition and Retention: Demand insights help you to determine which titles you should consider buying to grow or retain your subscriber base. From analyzing the demand for "The Falcon and the Winter Soldier", you can understand the show's popularity in the 96.2nd percentile of the drama genre in France and how it has increased demand by 20.3%. You can also use this data to determine if the title is a good fit for your platform audience or if a show's fans might appreciate other titles related to it.
Competitive Landscape: By comparing the performance of "The Falcon And The Winter Soldier" across different global markets, you can assess its competitiveness against other titles available in those markets. For example, the show outperforms the demand of the average TV show in each of the top 10 global markets, including the United States, Poland, the Philippines, the Netherlands, Brazil, Germany, the UK, China, and Canada.
Concept Optimization and Release Strategy: You can use demand data to optimize your marketing campaign ahead of a premiere and ensure that the content is being seen by the right audience on your platform. The analysis of "The Falcon And The Winter Soldier" shows a 37.9% increase in peak demand in the last 30 days compared to the entire year, indicating the importance of capitalization on the show's momentum with strategic marketing and advertising that takes advantage of the spike.
Franchise Potential: A show's spin-off potential is an essential consideration for studios and production companies when creating a new series. The franchisability of "The Falcon and The Winter Soldier," for example, is rated as outstanding based on the Parrot Pulse measurement of six dimensions. By examining demand data and identifying its top-performing markets, you can determine whether international audiences are interested in a spin-off or if it is better suited for a specific market.
In summary, leveraging demand data is essential for informed content, acquisition, distribution, and programming decisions. Decision-makers can use demand insights from shows like "The Falcon and The Winter Soldier" to make more informed decisions about the value of a title or content library, determine which titles to buy to grow and retain their subscriber base, assess the competitive landscape, optimize marketing campaigns ahead of a release, and identify franchises' spin-off potential.
