As the market for TV shows becomes increasingly crowded, it is more important than ever for entertainment executives to have access to reliable data to help them make informed decisions when it comes to content creation, distribution, and acquisition. Demand data provides insights into the popularity and performance of TV shows, and in turn can help executives understand how to allocate resources and make decisions that are informed by data rather than guesswork.
For example, let's look at "The Falcon and The Winter Soldier" in France in February 2024. With 4.4 times the audience demand of the average TV show in France over the last 30 days, demand for the show is good, and has been steadily increasing in recent months. This data provides clear evidence of the show's popularity in France and is useful for content valuation, meaning that its value can be estimated based on its demand. For example, when assessing the price tag of the show, it is important to consider the fact that it has higher demand than 96.6% of all drama titles in France, which speaks to its broad appeal.
By examining the show's rank in France, we can understand how it is performing in comparison to other titles on the market. Over the month of February, "The Falcon and The Winter Soldier" dropped in rank by 131 spots, which could be indicative of a drop in demand or the emergence of competing titles.
An analysis of audience interests can also provide executives with insights into which titles are resonating with viewers. For example, "The Falcon and The Winter Soldier" is popular amongst fans of other Marvel shows like "WandaVision", which can help executives understand which types of content to focus on or acquire.
Examining demand data over time can also provide useful insights into the success of a show's marketing campaign and its overall momentum. In the case of "The Falcon and The Winter Soldier", demand spiked in late February 2024, which could be due to a successful marketing campaign or the emergence of positive word-of-mouth.
Additionally, examining the top 10 global markets where "The Falcon and The Winter Soldier" is most in-demand provides executives with valuable insights into where the show is resonating most globally, which can be used to inform local distribution and acquisition strategies.
Finally, the demand for a show relative to its home market can be indicative of its spin-off potential and reach. For "The Falcon and The Winter Soldier" the franchise potential is deemed outstanding, meaning that it is likely to have significant spin-off potential, while the reach of the show is outstanding as well, meaning that it already has a large and dedicated fanbase.
All of this demand data can be used by entertainment executives to inform key decisions around content creation, distribution, and acquisition, ultimately leading to more informed and data-driven decision making.
