As an entertainment executive, you can use demand data to make more informed content decisions related to programming, acquisition, and distribution. For instance, let's consider the case of "The Falcon And The Winter Soldier," a TV show that aired in France during January 2024. Parrot Analytics' demand data can provide valuable insights into the performance of the show, which can help inform your content-related decisions.
One primary use of demand data is content valuation. Using demand data, you can determine the value of a particular show, such as "The Falcon And The Winter Soldier." In this case, we see that the show has 3.9 times the audience demand of the average show in France over the last 30 days, indicating that it is popular. We also observe that only 8.6% of all TV shows have this level of demand, suggesting that the show is performing well. Additionally, comparing the performance of "The Falcon And The Winter Soldier" on a 1-year rolling basis versus the last 30 days indicates a 41.3% increase in peak demand. However, the average demand has decreased in the last 30 days, implying that the show may be losing some of its popularity.
Demand data also helps in acquisitions and distribution decisions. For instance, you could use demand data to determine the show's potential appeal in different parts of the world. In this example, we see that "The Falcon And The Winter Soldier" outperforms the demand of the average TV show (1x) in each of the top 10 global markets studied, including the United States, the Netherlands, Poland, the Philippines, China, Brazil, the United Kingdom, Sweden, and Russia. This can help inform your acquisition and distribution decisions by indicating the countries where the show is most in demand.
Another example of how demand data helps executives' programming decisions. In this example, we know that "The Falcon and the Winter Soldier" falls in the Drama genre. According to Parrot Analytics, the show ranks at the 96.1th percentile in the drama genre in France, meaning it has higher demand than 96.1% of all drama titles in France. This information can be used to make programming decisions related to the drama genre, including whether to acquire shows like "The Falcon and the Winter Soldier."
Demand data can also help executives optimize their marketing strategy and gauge trends in their target audiences. We observed that demand for this show spiked in late January 2024 in France, which could indicate shifts in the target audience's preferences. Marketers can use this data to tailor their advertisement strategy to capture the audience's attention at the optimal time.
In summary, demand data from Parrot Analytics provides entertainment executives with valuable insights into the performance of their shows. This can help inform decisions related to content valuation, acquisitions, distribution, programming, marketing, and much more. By making more informed decisions based on demand data, executives can maximize the value of their content and take their streaming services to new heights.
