The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive at an OTT or SVOD platform, the above demand data for "The Fall Of The House Of Usher" in France for March 2024 can help you make more informed acquisition decisions. With 7.0 times the audience demand of the average show in France over the last 30 days, demand for "The Fall Of The House Of Usher" is good. It means that this show is resonating well with French audiences. It is important to keep in mind that only 8.6% of all TV shows have this level of demand, indicating that this is a good opportunity to invest in a show that has high demand relative to others in the market.
The show ranks at the 98.0th percentile in the drama genre, in March. This means that "The Fall Of The House Of Usher" has higher demand than 98.0% of all drama titles in France. This further reinforces the idea that this show would be a valuable acquisition for the platform.
"The Fall Of The House Of Usher" has a strong global performance across various dimensions, including franchise potential, travelability, momentum, and reach. Considering its franchise potential, you may want to explore options for how to monetize the IP of the show through spin-off opportunities or through merchandise licensing.
Additionally, examining the top 10 global markets where "The Fall Of The House Of Usher" is most in-demand reveals that this show outperforms the demand of the average TV show in each of these markets. Understanding where a show is most in-demand is critical when deciding which shows to acquire or distribute in specific international markets. Russia is "The Fall Of The House Of Usher"'s number one market globally, followed by the United States, and next is Ukraine and China, all of which have outstanding audience demand for this show.
Furthermore, analyzing the longevity of the show is also important. "The Fall Of The House Of Usher" has exceptional audience demand and momentum, indicating that investing in this show would yield long-term benefits for your platform. A show's momentum is linked to its pace of growth and is critical to predicting future audience demand.
The demand data also allows for content valuation as it can enable the quantification of the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog. With this information, you can make more informed decisions about how to allocate funds towards acquiring or producing content.
Finally, understanding what other shows are popular amongst your targeted audience, such as "Rick And Morty," "Monarch: Legacy Of Monsters," and "Loki," can inform marketing and promotional strategies and help identify potential audiences to target.
Overall, demand data provides a wealth of insights that can assist executives in making informed content, acquisition, distribution, and programming decisions. By leveraging these insights, entertainment executives can optimize their platform's content offerings and ultimately drive audience growth and retention.
The Fall Of The House Of Usher's travelability to France in the last 30 days is 67%, which means that the audience demand for The Fall Of The House Of Usher is 67% of the demand in its country of origin, United States. Click through to another market to discover how well The Fall Of The House Of Usher travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s The Fall Of The House Of Usher is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Fall Of The House Of Usher, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:04 p.m. PST using television demand datasets from Parrot Analytics for The Fall Of The House Of Usher in France. We provide our partners with deep SVOD capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.