The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it can be challenging to make informed decisions on content acquisition, distribution, and programming. However, demand data, such as that provided by Parrot Analytics, can go a long way in helping executives make more informed decisions. Based on the analysis of "The Fall Of The House Of Usher" for the month of March 2024 in the United States, we can answer some of the important questions utilizing demand data.
Content Valuation: One of the key questions that content executives often have is how to value a piece of content accurately. The high demand of "The Fall Of The House Of Usher" with 12.3 times the audience demand of the average show in the United States, makes it clear that this show is incredibly valuable. Understanding the value of content can assist with decisions related to investment in, selling, or licensing of this property.
Optimizing Programming: The demand data shows that "The Fall Of The House Of Usher" achieved the peak rank of #495 in the United States and moved up in its rank by 20 spots during March. This information can help executives understand the potential of this show and formulate programming decisions accordingly.
Global Expansion: The demand data can assist executives in analyzing the show’s global potential. The demand for "The Fall Of The House Of Usher" is outstanding in Russia, Ukraine, China, Brazil, Canada, the UK, France, and the Netherlands. This data can help in gauging the appeal of the show in different geographies and also assist in selecting titles that have global travelability.
Programming Strategy: Understanding how the demand data has been trending for the show over various time frames is another key advantage from using demand data. The demand for "The Fall Of The House Of Usher" has been decreasing recently, but in March 2024, it increased by 0.7%. Therefore, understanding the fluctuation in the trend of a particular show can be helpful in setting a programming strategy.
Competitive Analysis: Understanding the genre performance of "The Fall Of The House Of Usher" is another key aspect of demand data. The show ranks in the 97.7th percentile in the drama genre in March, indicating that it has higher demand than 97.7% of all drama titles in the United States. Moreover, the data shows that fans of "The Fall Of The House Of Usher" also like "Rick And Morty", "Monarch: Legacy Of Monsters", "Ahsoka", "Fargo", "True Detective", "Loki", "Reacher", "Slovo Patsana (Слово Пацана)" and "Foundation," indicating that it belongs to a competitive genre. Understanding genres that attract viewers can help executives decide which programming decisions will acquire or retain subscribers.
In summary, we can see that demand data can assist entertainment executives in making informed decisions related to pricing, programming, global expansion, and competitive analysis. The analysis of "The Fall Of The House Of Usher" indicates that the show has high demand, good travelability, momentum, franchisability, and reach, making it an attractive property for any content executive.
This is The Fall Of The House Of Usher's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Fall Of The House Of Usher travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Fall Of The House Of Usher, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:04 p.m. PST using television demand metrics from Parrot Analytics for The Fall Of The House Of Usher in the United States. We provide our partners with essential TV series analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.