The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the success of your content greatly depends on how well you are able to tap into the audience's demands. Informed content decisions are made based on analyzing and understanding audience demand, which is essential for financial success in the entertainment industry. Parrot Analytics helps you gain important insights on how your TV series is performing and what needs to be done to drive engagement, acquisition, and retention. For example, let's analyze "The Fall Of The House Of Usher" in the United States over the last 30 days.
One of the most critical use cases of demand data for executives is content valuation. By analyzing audience demand, we can determine how much a TV series is worth to the platform, how much value is being driven from a series' star power, how much a content library is worth to a platform over time, and how exclusive content can add value. Therefore, Parrot Analytics' content valuation system is based on global content demand and supply, which can reveal the dollar value contribution of any show to any platform in any region. In particular, "The Fall Of The House Of Usher" has 23.1 times the audience demand of the average show in the US over the last 30 days and ranks at the 99.6th percentile in drama genre, which indicates it is a valuable content for the platform.
Demand also helps with optimal release strategies and pricing. By examining audience demand for a TV series, one can determine the best release strategy for the content, including choosing the appropriate release date, day of the week, or time of day to optimize viewership. In the case of "The Fall Of The House Of Usher," demand spiked in mid-October, indicating a suitable release date could be around this time.
As an entertainment executive, you will want to know how well your TV series is performing in the market, and how it compares to the competition. By looking at the show's rank, performance, and top-performing markets (US, UK, Canada, Russia, Australia, South Africa, Netherlands, Germany, and Brazil), you can deduce that "The Fall Of The House Of Usher" has excellent audience demand, reflecting the fact that the show appeals to a broad audience. Additionally, Comparing the performance of "The Fall Of The House Of Usher" on a rolling year basis versus the last 30 days reveals an upward trend in popularity.
Demand enables you to answer key programming and acquisition questions. In the case of "The Fall Of The House Of Usher," we can say that it has the potential to help attract and retain subscribers, making it a valuable acquisition and programming choice. Furthermore, by listing similar shows its fans enjoy, we can see what type(s) of content are in demand, which can assist with supply decisions.
Demand data also powers Parrot Analytics' content discovery and recommendations, which helps ensure content is being seen by the right audience. For example, Parrot Analytics can provide insights on which shows complement "The Fall Of The House Of Usher" in a programming portfolio based on similar tastes and audience preferences.
Finally, demand can help you quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog, enabling content valuation and decision-making on how best to monetize IP.
In the case of "The Fall Of The House Of Usher," executives can use demand data to make informed acquisition, distribution, programming, and content valuation decisions that enable them to win audiences and sustain their business.
This is The Fall Of The House Of Usher's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Fall Of The House Of Usher travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s The Fall Of The House Of Usher is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Fall Of The House Of Usher, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been modified on Nov. 29, 2023, 1:03 p.m. PST using demand metrics from Parrot Analytics for The Fall Of The House Of Usher in the United States. We provide our partners with comprehensive TV industry expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.
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