The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, harnessing audience demand data can be vital in making more informed decisions regarding acquisition, distribution, content, and programming. In this article, we will use "The Genius" TV series analysis for the month of March 2024 in France to highlight how demand data can be used in making informed decisions.
Content valuation is a primary consideration for television executives, and demand data is a key component of the valuation. The demand for "The Genius" TV series in France is 3.2 times the average show in France over the last 30 days. This high demand signifies the show's considerable value and potential profitability. Furthermore, the show's demand has been increasing recently, indicating that its momentum is good. Using demand data, the Parrot Analytics' content valuation system can help executives calculate the ROI of a specific title to any given platform, or assess a TV series' ability to drive subscriptions and mitigate churn, among other benefits.
Audience demand data can also inform acquisition decisions. For instance, executives can answer questions such as which type of content exhibits the opportunity to acquire or produce, and what content is most popular in my market or on a global scale. For "The Genius" TV series, it is apparent that the show is well-liked by audiences globally, with high demand levels in the United States, Germany, South Korea, Brazil, and other markets. By analyzing the performance of this show in various markets, executives can identify suitable markets for distribution possibilities.
Additionally, demand data can inform programming decisions such as audience targeting, show duration and release strategies. By analyzing fan affinity data, one can examine elements of existing content that fans like the most and optimize upcoming productions for success as demand powers insights on what can work to keep existing and attract new subscribers. It should be noted that according to the Parrot Pulse, the show's travelability is poor, indicating that the phenomenon of this show is likely to be more prevalent in France, South Korea, and other countries where it is more in-demand.
Lastly, audience demand data can be useful in making distribution decisions, which TV platforms to partner with, explore monetization methods for content, and how to allocate funds to maximize the future content investments. Concerning "The Genius" TV series, it has higher demand than 97.2% of the other reality TV titles in France, indicating that the show has a massive potential for monetization on streaming platforms by attracting, retaining and growing subscribers.
In conclusion, leveraging audience demand data to make decisions in the entertainment industry is invaluable. As seen with the "The Genius" TV series analysis, insights can be used to inform programming, content valuation, acquisition, and distribution decisions, leading to better content-related business outcomes.
The Genius (더 지니어스)'s travelability to France in the last 30 days is 133%, which means that the audience demand for The Genius (더 지니어스) is 133% of the demand in its country of origin, South Korea. Click through to another market to discover how well The Genius (더 지니어스) travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for tvN and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Genius (더 지니어스), for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Game Show), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:02 p.m. PST using global tv demand data from Parrot Analytics for The Genius (더 지니어스) in France. We provide our partners with deep SVOD capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.