The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed decisions when it comes to content valuation, acquisition, distribution, and programming. For instance, let's consider "The Kelly Clarkson Show" in France for January 2024. The show has an audience demand of 2.8 times the average show in France over the last 30 days, which is a good level of demand of only 8.6% of all TV shows.
One way to use demand data is content valuation. Parrot Analytics' content valuation system is powered by global content demand supply, and it helps to reveal the dollar value contribution of any title to any platform in any region. "The Kelly Clarkson Show" in France can be used as a baseline value to gauge the value of a show or any content on any streaming service.
Demand data can also inform your acquisition and programming decisions. It is worth knowing that "The Kelly Clarkson Show" ranks at the 96.9th percentile in the variety genre, which means it has higher demand than 96.9% of all variety titles in France. The show's demand spiked in late January, indicating that the content may have resonated with the audience. By examining the top 10 global markets where "The Kelly Clarkson Show" is most in-demand over the last 30 days, we find that the content outperforms the demand of the average TV show (1x) in each of these markets. For example, demand for the show in the United States is 8.4x, and demand is outstanding in South Africa.
Moreover, demand data can help with distribution decisions. For instance, the travelability of the content is okay. This measure quantifies the show's international demand relative to its home market. It can be used to determine which regions to distribute the content if the show has higher demand from a particular international market.
Finally, demand data can provide valuable insights into your content's momentum, longevity, franchisability, and reach. For instance, "The Kelly Clarkson Show" has had good momentum, with its pace of growth being outstanding. The show has also maintained its audience demand over time. Its franchisability (spin-off potential) is okay, which means it can further monetize its IP through spin-offs or franchises. Its reach, the number of people expressing demand for a show, is good, indicating that the content can attract new subscribers to a platform.
In conclusion, demand data can be used to make informed decisions when it comes to content valuation, acquisition, distribution, and programming. As an entertainment executive, you can leverage demand data to optimize your content strategy, expand your global reach, and identify new opportunities that cater to your target audience.
The Kelly Clarkson Show's travelability to France in the last 30 days is 45%, which means that the audience demand for The Kelly Clarkson Show is 45% of the demand in its country of origin, United States. Click through to another market to discover how well The Kelly Clarkson Show travels internationally.
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Acquire the best shows from partners such as Syndicated to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Kelly Clarkson Show), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Variety genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Syndicated by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Syndicated‘s The Kelly Clarkson Show is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Syndicated and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Kelly Clarkson Show, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Talk Show), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:02 p.m. PST using global tv demand content analytics from Parrot Analytics for The Kelly Clarkson Show in France. We provide our partners with extensive television competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.