The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data insights to make informed content decisions, which can drive the success of your platform. By examining the demand data for "The Office (US)," we can assess the content valuation and guide the decisions related to programming, distribution, and acquisitions.
Firstly, using demand data, we can determine the show's value to a platform. In France, this show has 16.2 times the audience demand of the average show, which is increasing recently. The show ranks at the 99.9th percentile in the comedy genre, meaning it has higher demand than 99.9% of all comedy titles in France. The data also shows that its worldwide audience demand across all platforms is exceptional. This indicates that the show is valuable to any platform on which it is available, and its success in France suggests that it could be a valuable asset to any platform targeting this audience or region.
Using demand data to identify the show's target audience and assess its popularity can also guide your acquisition and distribution decisions. The data shows that the show is most in-demand in its home country of the United States, followed closely by Canada, the UK, Australia, the Netherlands, Russia, Germany, Sweden, and Brazil. By mapping out the show's popularity in different regions, you can better understand where to distribute or promote it and where to focus your marketing efforts to increase its audience reach.
Demand data can also provide insights into the show's performance metrics, such as endurance, popularity, franchise potential, and momentum. While measures such as travelability and franchise potential show that "The Office (US)" has exceptional international appeal, the momentum measures the pace of growth, which is likewise exceptional. The show's longevity metric is also exceptional, which means the audience demand for the show is maintained over time.
Demand data can help you answer questions such as how you can better target your marketing campaigns, what type of content is most popular in a specific market, which titles should you acquire, and how popular a title is relative to others in the market. Additionally, demand data can help guide decisions related to optimizing release strategy and pricing, identifying under-monetized titles, and uncovering potential new opportunity markets for content distribution.
In conclusion, understanding demand data insights related to content valuation can help you as an entertainment executive make informed decisions about programming, distribution, and acquisitions that can positively impact the success of your platform. By using demand data to assess "The Office (US)" show in France, we can see how demand for a show can provide key insights into identifying its target audience, improving marketing campaigns, and determining its value as an asset on a streaming platform.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s The Office (US) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Office (US), for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Mockumentary), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:01 p.m. PST using global television demand data from Parrot Analytics for The Office (US) in France. We provide our partners with extensive television industry know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.