The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives can use demand data to promote informed content, acquisition, distribution, or programming-related decisions. The performance analysis of "The Office (US)" in Germany can serve as an instance of how executives can analyze a TV series's demand to comprehend its valuation and popularity. With 17.4 times higher audience demand than the average show in Germany, this show is an exceptional offering. Only 2.7% of all TV shows match the level of demand achieved by this show, and it ranks at the 99.8th percentile in the comedy genre.
Using the Parrot Analytics' content valuation system, executives can determine the value of an individual show or complete library as this system is based on demand data and discloses a title's contribution to any region's platform. Furthermore, it provides insights into valuing a show in local and global markets. Based on insights from metadata, executives can determine their spending capability for content and discern their ability to acquire or produce various content types.
Valuing the content's exclusivity and assessing its power to mitigate churn, boost subscriptions, and drive acquisition can be systematized with insights resulting from evaluating content. Demand data also supplies executives with information to identify market gaps and opportunities, informs their platform and network fit decisions, and aids them in creating optimal strategies for releases and pricing. By analyzing content franchisability, travelability, momentum, reach, and longevity, executives can get a detailed measurement of a show's worldwide audience demand, maintainability of audience demand, pace of growth, and potential for spin-off.
A show's performance over a specific duration tells a lot about its current popularity. By examining the top 10 markets for "The Office (US)," global markets' demand is compared to its U.S. and Canadian market demand. Analyzing how well the show has held up since its last airing and focussing on under-monetized titles in regions with a growing demand for a particular show is one of the ways of discovering new markets for content distribution globally using demand data. Demand also facilitates enhanced marketing by identifying elements of existing content liked most by customers and then optimizing upcoming productions for success.
Overall, demand data provides valuable insights into optimizing a production's success and concerning content, acquisition, distribution, or programming-related decisions, and can be used prolifically by entertainment executives.
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Acquire the best shows from partners such as NBC to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Office (US)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as NBC by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s The Office (US) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Office (US), for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Mockumentary), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:01 p.m. PST using tv demand data from Parrot Analytics for The Office (US) in Germany. We provide our partners with meaningful entertainment industry analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.