The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV industry executive, it is important to leverage demand data to make informed decisions about content, acquisition, distribution, and programming. Parrot Analytics' content valuation system, which is based on demand data, can help answer key questions about a show's value, including how much it is worth and how it is performing compared to other titles on the market. Let's explore how we can use demand data to analyze "The Other Two" in France in March 2024.
Content Valuation:
Demand data helps TV executives determine how much to spend on a show. Parrot Analytics' content valuation system reveals the dollar value contribution of any title to any platform in any region. With 4.0 times the audience demand of the average show in France over the last 30 days, "The Other Two" has good demand, and this can help determine its value to the platform. The fact that the show's demand has been decreasing in recent times also provides insights into its value.
Programming Decisions:
Audience demand data can be used to determine how well a show is resonating with viewers in a particular region. "The Other Two" has high demand in France, with roughly 4 times the audience demand of the average show in the country. This means it is resonating with audiences and has a higher demand than 96.2% of all comedy titles in France. Furthermore, examining the top 10 global markets where the show is most in-demand over the last 30 days indicates that it outperforms the average TV show in each of these markets, with the United States being the show's strongest market.
Distribution Decisions:
Travelability is a measure of a show's international demand relative to its home market. The fact that "The Other Two" has a good travelability score indicates the potential for international distribution in other markets. In France, audience demand for the show decreased by 61.9% in March, but demand spiked towards the end of the month. This data can help inform the distribution strategy for the show, including when to release new episodes or reruns in specific regions.
Acquisition Decisions:
Demand data can also be used in evaluating titles for acquisition. In comparing the performance of "The Other Two" on a 1-year rolling basis vs the last 30 days, we can see how the show's demand has changed over time. Although the show's peak demand was 9.8 times the average over the course of the entire year, it peaked at 7.4 times the average in the last 30 days. This indicates a decline in overall popularity, but also highlights the show's potential for growth in the future.
Marketing Decisions:
Demand data provides insights into audience preferences and can help inform marketing campaigns. For example, we know that fans of "The Other Two" are also interested in shows like "True Detective", "Taskmaster", or "The Real Housewives Of New York City". Additionally, monitoring the show's momentum helps gauge the effectiveness of marketing efforts. For "The Other Two," momentum is outstanding and indicates a quick and steady pace of growth.
In summary, demand data can be used to make more informed content, acquisition, distribution, and programming decisions. For a show like "The Other Two," we can see how it performs compared to others on the market, where its strongest markets are, how its demand is changing over time, and what audience preferences look like. All of this data is valuable in determining the show's value, as well as the best approach to marketing, distribution, and acquisition.
The Other Two's travelability to France in the last 30 days is 35%, which means that the audience demand for The Other Two is 35% of the demand in its country of origin, United States. Click through to another market to discover how well The Other Two travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in France as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. HBO Max, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for France. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Other Two.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as France to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Other Two from partners like HBO Max.
Studios in France are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Other Two? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as France, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as HBO Max to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in France. Contact us now to leverage a return-focused selection criteria for title acquisition from HBO Max by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Other Two. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as HBO Max to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Other Two), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as HBO Max by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Other Two, including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular HBO Max‘s The Other Two is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Other Two, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2 p.m. PST using tv demand metrics from Parrot Analytics for The Other Two in France. We provide our partners with comprehensive OTT expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.