The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you know that making informed content decisions is key to success. This is where demand data can be a powerful tool. Let's examine how demand data for "The Tatami Galaxy" in France for January 2024 can be used to help with content acquisition, distribution and programming decisions.
To begin with, demand data is a valuable source of information for content valuation. Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. The first question to consider is how much is this series worth, and demand data can help answer that. With 9.3 times the audience demand of the average show in France over the last 30 days, demand for "The Tatami Galaxy" is currently outstanding.
Another key insight from the analysis is that fans of "The Tatami Galaxy" also like shows such as "Fairy Tail", "Toradora!", and "Fullmetal Alchemist: Brotherhood", which can provide valuable information for content acquisition and programming decisions. Additionally, comparing the show's performance over a rolling year basis vs the last 30 days shows how the show's popularity has increased significantly, indicating that this may be the right time to acquire or distribute this content.
In terms of programming decisions, understanding demand data can help with decisions on release strategy and pricing. Knowing that demand for "The Tatami Galaxy" spiked in late January 2024 can help executives create a successful release strategy for the show. Similarly, the show's rank and percentile within the romance genre in France during January highlights that this is a successful genre for the show in France.
Finally, the Parrot Pulse for "The Tatami Galaxy" provides an independent measure of its global performance across six dimensions. This can help provide insights into a show's popularity relative to the market average, international demand relative to its home market, longevity, momentum, spin-off potential, and reach. Using this tool, you can compare the performance of "The Tatami Galaxy" on a yearly basis versus the last 30 days, and track the show's successes across various markets around the world.
In conclusion, analyzing demand data for TV content such as "The Tatami Galaxy" can provide valuable insights into content valuation, programming, distribution, and acquisition decisions. Understanding the preferences and interests of audiences, as well as how demand is changing over time, can help entertainment executives make more informed decisions that can drive the success of their platform or network.
The Tatami Galaxy's travelability to France in the last 30 days is 97%, which means that the audience demand for The Tatami Galaxy is 97% of the demand in its country of origin, Japan. Click through to another market to discover how well The Tatami Galaxy travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Fuji Television Network‘s The Tatami Galaxy is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Fuji Television Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Tatami Galaxy, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:03 p.m. PST using tv demand content analytics from Parrot Analytics for The Tatami Galaxy in France. We provide our partners with far-reaching OTT analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.