The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you know that making informed content decisions is key to boosting audience engagement and retaining subscribers on your platform. In today's highly competitive media landscape, utilizing TV audience demand data becomes increasingly important for efficient and effective strategic decision-making.
Taking the example of "Top Gear: Extra Gear," we can use demand data to gain insights that can help in making informed decisions regarding content valuation, acquisition, and distribution.
One question that executives might have is whether this TV show is worth investing in. By using audience demand data, we can see that "Top Gear: Extra Gear" has 4.0 times the audience demand of the average show in France over the last 30 days, indicating that this show has good demand. This data can be used as a baseline to assess the show's economic value and to estimate its ROI and how it drives subscriptions or mitigates churn.
Executives might also want to know which audience segments to target and how to optimize the marketing campaign. By examining the top 10 global markets where "Top Gear: Extra Gear" is most in-demand over the last 30 days, we can see that the show is outperforming the demand of the average TV show in each of these markets. Knowing this, executives can target these markets specifically, and tailor their marketing campaigns to the preferences of those audience segments in these markets.
Another question executives might ask is whether there is spin-off potential for this show. According to the Parrot Pulse, the show's franchisability pathway is poor, indicating that there may be limited spin-off potential. However, identifying this early in the series allows for considerations for potential spin-off paths in advance or to make contingency plans for the platform if the franchise does not materialize as expected.
Furthermore, executives might want to know whether this show is appropriate for their platform or linear network. By analyzing audience demand data, we can see that "Top Gear: Extra Gear" has good demand and rankings in the talk-show genre in France. This provides a good indication of the show's fit for a linear talk-show lineup or an ad-supported video-on-demand (AVOD) platform similar to its country of origin the UK where it first aired on BBC iPlayer.
In summary, TV executives can leverage TV audience demand data to make informed decisions on content valuation, acquisition and distribution, facilitating effective and efficient strategic decision-making.… and knowledgeable use of opportunity data can support the success of strategic goals of SVOD and OTT platforms, TV financing & distribution companies, talent agencies, TV production companies, studios among others.
Top Gear: Extra Gear's travelability to France in the last 30 days is 34%, which means that the audience demand for Top Gear: Extra Gear is 34% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Top Gear: Extra Gear travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in France as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Variety genre and assess the strengths and weakness of the competition’s content e.g. BBC Worldwide, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for France. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Top Gear: Extra Gear.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Variety. Using audience demand data, explore markets such as France to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Top Gear: Extra Gear from partners like BBC Worldwide.
Studios in France are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Variety) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Top Gear: Extra Gear? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as France, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as BBC Worldwide to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in France. Contact us now to leverage a return-focused selection criteria for title acquisition from BBC Worldwide by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Top Gear: Extra Gear. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as BBC Worldwide to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Top Gear: Extra Gear), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Variety genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as BBC Worldwide by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Variety. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Top Gear: Extra Gear, including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular BBC Worldwide‘s Top Gear: Extra Gear is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Worldwide and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Top Gear: Extra Gear, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Talk Show), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:01 p.m. PST using global tv demand datasets from Parrot Analytics for Top Gear: Extra Gear in France. We provide our partners with deep television series analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.