The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive looking to make informed content decisions, you need reliable data to support your decision-making process. Demand data can help you determine the popularity and worth of a TV show like "Un Gars, Une Fille." By analyzing the show's performance, we can examine how demand data can be used to support content valuation, distribution, acquisition, and programming decisions.
Content Valuation:
Demand data is a critical factor in determining the value of a piece of content. By analyzing the demand for "Un Gars, Une Fille," we can explore its worth. First, the show has achieved demand that is 2.3 times the average of all titles in France, placing it in the top 8.6% of all TV shows in the country. Additionally, demand for the show has increased recently, indicating a positive trend. We can also use demand data to analyze the show's genre performance. "Un Gars, Une Fille" is performing well in the romance genre, ranking in the 96.7th percentile for March in France. You can use this data to quantify the value of the show to your platform, especially if you're considering licensing or producing more romance content.
Distribution and Acquisition:
Demand data for "Un Gars, Une Fille" can also provide insights into optimal distribution strategies. We can use travelability data to assess the show's international demand relative to its home country. In the case of "Un Gars, Une Fille," its travelability is poor, meaning that its international demand is less than in France. Therefore, if a platform seeks to distribute the show internationally, they may need to invest more in marketing and localization. Audience demand for the show has decreased in France by 1.4%, which may indicate that the series is at risk of losing popularity. You can use demand data to determine whether to renew the show, invest in more episodes or reruns, or license it to other platforms.
Programming:
Demand data can help inform programming decisions for a platform. First, we can identify shows that share similar fans with "Un Gars, Une Fille" by analyzing the top 10 most in-demand shows within the last 30 days. This information can then be utilized to inform programming blocks, recommendations, and marketing. We can also use momentum data, which assesses the show's pace of growth to inform programming decisions. For "Un Gars, Une Fille," momentum is poor. As a TV executive, you may choose to invest in different marketing campaigns or programming schedules to increase the show's momentum.
In conclusion, demand data provides valuable insights for making informed content decisions. By analyzing the performance data of a show like "Un Gars, Une Fille," TV executives can make better programming, distribution, and acquisition decisions. Additionally, demand data is a valuable resource for content valuation, helping to determine the worth of content and inform licensing and production decisions.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for France 2 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Un Gars, Une Fille, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Sketch Comedy), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:01 p.m. PST using demand datasets from Parrot Analytics for Un Gars, Une Fille in France. We provide our partners with smart TV industry know-how to help them drive better and more informed content advertising strategies. Contact us today to find out more.