The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, utilizing demand data can assist in making more informed content decisions, acquisition decisions, or distribution decisions. For instance, examining "Watch What Happens Live" in France is helpful in providing insights that can improve decision-making in the following ways.
Firstly, demand data can help assess content valuation, which is the process of determining how much a content is worth. Parrot Analytics' content valuation system calculates the dollar value contribution of a title to any platform in any region using demand data. Thus, monitoring "Watch What Happens Live"'s demand data can allow TV executives to understand its monetary worth and ascertain its ROI.
Secondly, engaging with demand data enables scalability in concept testing. By understanding what elements fans like the most, TV executives can optimize an upcoming production for success. In the case of "Watch What Happens Live," knowing that it has an 18.9% rise in demand in France in March gives TV executives a better understanding of what segments of the show's content are gaining interest and momentum among audiences.
Thirdly, demand data empowers crucial decisions concerning supply and demand by identifying the genre and content exhibiting the opportunity to acquire or produce. Since TV executives can identify and track the content that fans of "Watch What Happens Live" also like, such as "The Tonight Show Starring Jimmy Fallon," "Jimmy Kimmel Live," and "The Daily Show," it is easier to know what content they should consider acquiring or producing.
Fourthly, analyzing audience demand data can provide insights into subscriber retention. TV executives can use "Watch What Happens Live's" demand to recognize and evaluate what titles are keeping their current audiences happy and what shows they should acquire to retain them.
Lastly, demand data highlights competitive benchmarking. TV executives can compare the performance of "Watch What Happens Live" against other similar talk shows available on the market. For instance, its 7.7 times the audience demand of the average show in France over the last 30 days positioned it in the top 8.6% of all TV shows.
Moreover, its ranking and percentile values across different regions, as well as the percentage increase in demand over the last 30 days, is valuable information that TV executives can use to make informed programming decisions. By using data regarding the ten most in-demand markets globally, they can also evaluate if a TV show could travel well and help maximize future content investments.
Watch What Happens: Live's travelability to France in the last 30 days is 114%, which means that the audience demand for Watch What Happens: Live is 114% of the demand in its country of origin, United States. Click through to another market to discover how well Watch What Happens: Live travels internationally.
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Acquire the best shows from partners such as Bravo to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Watch What Happens: Live), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Variety genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Bravo by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Bravo‘s Watch What Happens: Live is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Bravo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Watch What Happens: Live, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Late Night Talk Show), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:04 p.m. PST using global television demand metrics from Parrot Analytics for Watch What Happens: Live in France. We provide our partners with far-reaching TV industry capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.