The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand for a TV series is important for better content valuation, acquisition, distribution, and programming decisions. One example of a TV series where demand data can be used to make informed decisions is "Zone Blanche."
Firstly, demand data can be used to value the content and understand the dollar value contribution of the show to a platform, in any region. In the case of "Zone Blanche," it has 3.4 times the audience demand of the average show in France over the last 30 days and ranks at the 95.3th percentile in the drama genre, indicating strong demand for the show among French audiences. Therefore, using Parrot Analytics content valuation system based on demand data, one can assess the show's worth and the ROI specific to the series in France and globally.
Acquisition decisions can be made using demand data as well. From the analysis of "Zone Blanche," we can see that the show's demand has been increasing recently, with a 48.1% increase in audience demand during March 2024 in France. Such insights allow studios, content distributors, and TV series financing companies to make insights-driven decisions when deciding which shows to invest in or acquire.
Demand data also helps in programming decisions by providing insights into the viewers' preferences. For instance, the Parrot Pulse provides an independent measure of "Zone Blanche" global performance across six dimensions. Based on the analysis, we can understand that the show has high demand in France and Belgium but is not doing well globally. Therefore, to improve programming decisions, networks can focus on other titles that appeal to a global audience while using localized content like "Zone Blanche" for targeted marketing campaigns or programming.
Furthermore, demand data can be used to inform distribution decisions, including selecting the right platforms to reach the target audience, enabling content discoverability, and determining the best release strategy. By analyzing the markets where "Zone Blanche" is most in-demand over the last 30 days, we can understand that the show outperforms the demand of the average TV show in all the ten markets analyzed. Therefore, platforms should target France and Belgium as their primary market for "Zone Blanche" but also consider potential opportunities globally.
Finally, demand data helps in identifying under-monetized titles, measuring effectiveness of the marketing campaigns around a show, and finding new opportunity markets for content distribution. In the context of "Zone Blanche," we have seen that demand for the show has been increasing, indicating new opportunities for monetization, marketing, and expansion.
In conclusion, demand data provides essential insights into content valuation, acquisition, distribution, and programming decisions. The analysis of "Zone Blanche" is an excellent example of how entertainment executives can leverage demand data to make insights-driven decisions that can lead to commercial success and grow their businesses.
This is Zone Blanche's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Zone Blanche travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in France as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Netflix, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for France. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Zone Blanche.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as France to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Zone Blanche from partners like Netflix.
Studios in France are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Zone Blanche? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as France, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Netflix to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in France. Contact us now to leverage a return-focused selection criteria for title acquisition from Netflix by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Zone Blanche. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Netflix to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Zone Blanche), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Zone Blanche, including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Zone Blanche is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Zone Blanche, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:03 p.m. PST using tv demand content analytics from Parrot Analytics for Zone Blanche in France. We provide our partners with valuable subscription-video-on-demand workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.