The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage Parrot Analytics' demand data to make more informed decisions regarding content valuation, programming, distribution, and acquisition. The insights from analyzing demand data can help determine a TV show's worth and its contribution to a platform in a particular region. Furthermore, demand data provides information on the performance of a show on a rolling year basis and its trend over the past 30 days. Examining these metrics can help understand a TV series' current popularity or decline in relevance.
Let's take the example of "60 Minutes Australia" and use it in conjunction with some of the questions that we discussed earlier. Parrot Analytics data reveals that the demand for "60 Minutes Australia" in India has increased by 92.5% in March. This information is valuable for an entertainment executive responsible for acquiring or producing news content for India. The executive can use this data to decide whether to continue investing in the TV series of "60 Minutes Australia" or redirect resources elsewhere.
Demand data can also inform a platform's selection of a TV series for its streaming service. By examining the top 10 global markets where a show like "60 Minutes Australia" is most in-demand during the last 30 days, we can determine the level of audience demand in each of these territories. The show's outstanding audience demand of 7.9x in Australia suggests that the show might be an excellent acquisition and a valuable addition to a platform's library. The high demand for the show also indicates that it could be a driver of subscriptions and retention. Additionally, demand data can help an executive gauge the show's potential reach and profitability in the different markets it serves.
Another question that demand data answers is about programming decisions concerning supply and demand. An executive can understand which genre is popular among the audience in a particular region by analyzing demand data. For example, "60 Minutes Australia" ranks at the 98.6th percentile in the news genre in India, providing insights into the possibility of producing a similar show to address the changing needs of the viewership.
Moreover, demand data provides essential insights into content discovery and recommendation. In the case of "60 Minutes Australia," shows that fans of the series prefer include "Chopped" and "Jeopardy!", giving insights into the audience's preferences in India. Using this data, platforms can optimize their marketing campaigns ahead of a premiere, explore which shows to acquire, and determine the best content strategy to attract and retain subscribers.
Finally, demand data informs content valuation, and Parrot Analytics has a content valuation system powered by global content demand and supply. This makes it possible to quantify a TV series' platform-specific marginal revenue contribution and estimate its ability to drive subscriptions and mitigate churn. For example, we can compare the demand levels of "60 Minutes Australia" on a 1-year rolling basis versus the last 30 days. The show's increased average demand in the past 30 days in India indicates growth in popularity, making it more valuable to the platform in this market.
In summary, Parrot Analytics' demand data provides useful insights for entertainment executives on content valuation, programming, acquisition, and distribution decisions. The example of "60 Minutes Australia" shows how valuable this data can be in making informed decisions that positively impact the platform's performance. The data can help executives identify the most popular genre, map local whitespace, optimize the release strategy and pricing of a show, track under-monetized titles, and benchmark a firm's content against that of competitors, among many other applications.
60 Minutes Australia's travelability to India in the last 30 days is 30%, which means that the audience demand for 60 Minutes Australia is 30% of the demand in its country of origin, Australia. Click through to another market to discover how well 60 Minutes Australia travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Nine Network‘s 60 Minutes Australia is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nine Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for 60 Minutes Australia, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. News Factual), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:01 p.m. PST using television demand analytics from Parrot Analytics for 60 Minutes Australia in India. We provide our partners with far-reaching content know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.