The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a global entertainment industry executive, you need accurate insights to guide your content decisions, acquisition strategies, distribution strategies, and programming decisions. Demand data from Parrot Analytics can provide you with the necessary insights to keep up with the ever-changing trends of the industry. In this article, we provide an in-depth analysis of the TV comedy series "Killing It" for the month of March 2024 in India to show you how demand data can be used to help you make informed decisions.
Content Valuation:
Do you have a new show or content that is already flooding the market but is worth investing in? Demand data from Parrot Analytics can help you determine how much to spend on content. Using our content valuation system, you can calculate the dollar value contribution of any title, to any platform, in any region accurately. Based on the demand data, we can determine the dollar value of "Killing It" and its contribution to the platform that streams it.
Programming decision:
Parrot Analytics demand data let viewers' preferences and demands drive programming decisions. By examining our audience demand mapped across different genres, we can determine what type of content exhibited an opportunity to acquire or produce. Thus, you can decide if a similar show like "Killing It" would match your platform's target audience in the future.
Content acquisition:
Finding the right content to acquire can be a daunting task. Demand data from Parrot Analytics helps you decide which titles you should buy if you want to grow your audience or keep your existing viewers happy. Using our demand data, we can determine if "Killing It" is a compelling acquisition option for your platform or company by examining how much global demand it has compared to other comedy titles.
Competitive Benchmarking:
Knowing how your content performs against other market players is essential. Demand data from Parrot Analytics can be used to track your show's performance against other similar titles available on the market. Using our demand data, we can compare "Killing It" against other comedy titles in India and globally, revealing its market position, the rank, and audience demand.
Optimising release strategy and pricing:
Releasing content in the right way and at the right time is crucial in the success of your show on your platform. Parrot Analytics demand data can help you determine the best release strategy for your content. Examining the demand data spike for "Killing It" in late March 2024 in India, we can see how you can optimize the release of your content. You can use demand data to establish which regions would warrant a timed release to targets saving on marketing expenses.
Subscriber retention and acquisition:
Demand data from Parrot Analytics can help you keep your existing audience happy while acquiring new ones. You can use it to determine which titles should be acquired to increase engagement and retain existing customers, and also which content to buy if you want to acquire more subscribers. By examining the top 10 global markets where ‘Killing It’ is most in-demand over the last 30 days, we can identify the regions where acquisition and retention efforts should be focused.
In conclusion, the demand data from Parrot Analytics is an essential tool that executives across the entertainment industry can use to increase their chances of producing or broadcasting shows that connect with their target audience. These insights help make informed decisions on content valuation, programming, content acquisition, competitive benchmarking, subscribers retention and acquisition. Demand data also provides insights into optimal release strategy and pricing, allowing companies to create a tailored content strategy in their regions of operation, buy content that resonates with their target audience, and solidify their audience base in regions where they already exist.
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Capture more value from content opportunities in India as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. Peacock, leading to increased commercial efficiency and ROI.
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Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as India to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Killing It from partners like Peacock.
Studios in India are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Killing It? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as India, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Peacock to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in India. Contact us now to leverage a return-focused selection criteria for title acquisition from Peacock by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Killing It. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Peacock to fortify your competitive position in India. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Killing It), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Peacock by incorporating country-specific trend and market demand factors for all markets including India. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Killing It, including those that have not even been released. Appeal to your target markets, including India, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Peacock‘s Killing It is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Peacock and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Killing It, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:01 p.m. PST using global tv demand analytics from Parrot Analytics for Killing It in India. We provide our partners with deep media industry competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.