The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics' demand data can provide valuable insights for entertainment executives working at any level of the content industry. By analyzing the demand data of a show like "Strong Woman Kang Nam Soon," executives can make more informed content, acquisition, distribution, and programming decisions.
One of the benefits of demand data is the ability to calculate content valuation. Using Parrot Analytics' content valuation system, executives can determine the dollar value contribution of any title to any platform in any region. By analyzing the demand for "Strong Woman Kang Nam Soon" in India, executives can get an idea of how much the show is worth in the Indian market and how much value it brings to any given platform operating in India.
In addition, Parrot Analytics' demand data provides a variety of strategic insights to help executives make better decisions. For example, using the demand data for "Strong Woman Kang Nam Soon" in India, executives can answer the following questions:
1. Are there any possible spin-offs or franchises for this show in the Indian market or other global markets?
2. What marketing strategies can be improved to increase the popularity of the show in the Indian market?
3. Are there any rival Indian shows that are causing "Strong Woman Kang Nam Soon" to lose viewership in India?
4. Is there an opportunity to acquire or invest in similar romance titles that have high demand in the Indian market?
5. Which Indian distribution platform should we target for our show?
Also, since the show has higher demand than 98.2% of all romance titles in India, it provides an excellent example of how demand data informs engagement in a specific genre. This data can help executives make better decisions to acquire or produce content in specific genres.
Demand data can also inform the decision-making process for travelability, longevity, momentum, franchisability, and reach. In this case, it was found that "Strong Woman Kang Nam Soon" had good travelability and outstanding longevity and momentum. However, the show's franchisability was okay and its reach was poor. Using demand data, executives can optimize their marketing, promotional, and distribution strategies to increase the reach, interest and engagement of their content globally and locally.
Finally, demand data can provide executives with a clear understanding of where their content resonates most with audiences around the world. In this case, for "Strong Woman Kang Nam Soon," it was found that it was performing outstandingly in countries like China, South Korea, the Philippines, Brazil, Canada, Malaysia, Indonesia, and India. This knowledge can help executives make more informed decisions about which markets they should focus on for content acquisition and/or distribution.
Overall, Parrot Analytics' demand data gives entertainment executives a competitive edge by providing valuable insights, strategies, and measurements to make informed decisions for better content discovery, valuation, distribution, acquisition, and programming.
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Our TV audience measurement dataset is truly global. Discover how popular JTBC‘s Strong Woman Kang Nam Soon (힘쎈여자 강남순) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for JTBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Strong Woman Kang Nam Soon (힘쎈여자 강남순), for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Fantasy Comedy), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:01 p.m. PST using global demand metrics from Parrot Analytics for Strong Woman Kang Nam Soon (힘쎈여자 강남순) in India. We provide our partners with deep SVOD competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.