The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, there are many insights you can gain from the demand data provided for "Strong Woman Kang Nam Soon" that can help you make more informed content decisions. Firstly, you can use demand data to identify what genres resonate most with your audience in a specific market. For example, the show ranks highly in the romance genre in Mexico, indicating that this is a popular genre for Mexican viewers, and that there may be more acquisition opportunities in this genre.
Additionally, you can use demand data to determine how popular a show is relative to the average show, and estimate its worth in terms of content valuation. For "Strong Woman Kang Nam Soon", this TV series has 4.1 times more demand than the average show in Mexico over the last 30 days, a good indicator that the show is popular in that specific market. Furthermore, you can use demand data to assess the ability of a show to drive subscriptions or to mitigate churn. Looking at the list of other popular TV shows that fans of "Strong Woman Kang Nam Soon" are also interested in can help you better understand your audience's viewing habits and potentially acquire additional titles that would appeal to them.
Demand data can explain how fans are engaging with a particular show that you are considering acquiring or airing on a specific platform. For example, examining where the show Kang Nam Soon is most in-demand can help you make content decisions based on those geographic markets where there is demand for that specific title. You can also use demand data to understand trends over time, like how demand is increasing or decreasing, as well as the potential for spin-offs or franchises. The Parrot Pulse rating also provides insights into the reach of a show, and its value for international distribution.
Another way that demand data can be used is by helping executives choose the optimal release strategy for a particular show, as well as understanding which titles should be acquired or produced based on demand trends. By mining the right data, you can find the right programming decisions for a particular TV show or movie. Additionally, it can help you gauge how well a particular marketing campaign is performing and identify areas for improvement ahead of a pre-release or premiere.
To summarize, demand data provides valuable insights into the popularity of a show, trends over time, potential for spin-offs or franchises, and optimal release strategies. Understanding these insights helps executives make more informed content decisions by providing them with information about what genres are popular, how to engage with specific audiences, how to drive subscriptions and mitigate churn, what marketing campaigns to use, and where to distribute content. Ultimately, this insight allows them to make better acquisition, distribution, programming, and content decisions.
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Our TV audience measurement dataset is truly global. Discover how popular JTBC‘s Strong Woman Kang Nam Soon (힘쎈여자 강남순) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for JTBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Strong Woman Kang Nam Soon (힘쎈여자 강남순), for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Fantasy Comedy), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:01 p.m. PST using demand data from Parrot Analytics for Strong Woman Kang Nam Soon (힘쎈여자 강남순) in Mexico. We provide our partners with comprehensive TV series capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.
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