The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you’re an entertainment executive looking to make more informed decisions about your content investments, demand data from Parrot Analytics can bring valuable insights to your decision-making process. Let's take the analysis of "The Jungle Book" in March 2024 in India as an example.
Content Valuation: Using Parrot Analytics' demand data, you can calculate the ROI of a specific title for any platform. For "The Jungle Book," the outstanding audience demand indicates that the show has a high value relative to the average show. This knowledge can be crucial in content valuation when assessing or negotiating the price of a series.
Regional audience demand: India is "The Jungle Book"'s strongest market with outstanding audience demand, as per the analysis for March 2024. Content creators should assess which regions their content performs best in to inform their distribution and marketing strategies.
Identifying opportunity markets: Parrot Analytics can provide insights into untapped markets that could be potentially lucrative for content distribution. For example, "The Jungle Book" has outstanding demand in Pakistan, Nigeria, and many other countries, highlighting potential audience demand that remains uncorrelated to its current distribution.
Programming strategy: "The Jungle Book" is an example of a show with exceptional longevity in audience demand over time. Executives can use this knowledge to inform their programming strategy by investing in series with sustained audience demand over time. Parrot Analytics also provides data on audience taste clusters and viewing habits, allowing executives to optimize their programming decisions according to audience preferences.
Subscriber Acquisition & Retention: Knowing what type of content drives specific segment(s) of your audience can help executives acquire new subscribers while simultaneously retaining current ones. In the case of "The Jungle Book," it is a family genre show with outstanding demand amongst fans of other family genre titles like "Scooby-doo, Where Are You!", "Fast & Furious: Spy Racers", and "Pokémon," that may provide clues as to the demographics an OTT platform can target to increase their audience base.
Content Discovery & Recommendations: The understanding of "The Jungle Book"'s performance in India vs. rest of the world can inform regional content recommendations. OTT platforms can now ensure that the show is being seen by the right audience in each region, and/or use this information to fine-tune their content discovery algorithms.
The above insights on "The Jungle Book" illustrate the range of ways in which entertainment executives can use Parrot Analytics' demand data to make more informed content decisions. By deploying such data during the TV series investment process, creators and distributors can gain a competitive edge in the market and generate higher returns on their content investments.
This is The Jungle Book's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Jungle Book travels internationally.
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Acquire the best shows from partners such as zdf to fortify your competitive position in India. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Jungle Book), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as zdf by incorporating country-specific trend and market demand factors for all markets including India. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular zdf‘s The Jungle Book is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for zdf and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Jungle Book, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:02 p.m. PST using global demand datasets from Parrot Analytics for The Jungle Book in India. We provide our partners with comprehensive television expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.