The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives can use demand data to make more informed decisions regarding content acquisition, distribution, programming and content valuation. Parrot Analytics' global demand data and analytics reveals how popular a show is relative to competing titles in a specific market or globally, and enables executives to gain insights on their audience preferences and behaviour.
Examining the analysis of "The Kapil Sharma Show" for the month of March 2024 in India showcases how demand data can inform content decisions. Firstly, it’s clear that this show is outstanding in terms of audience demand, with 8.5 times the audience demand of the average show in India over the last 30 days. This shows how demand data can be used for content valuation as it can determine how much a show is worth.
Moreover, "The Kapil Sharma Show" has a good overall performance across six dimensions of Parrot Pulse, including longevity, momentum and reach. However, the show's audience demand has decreased by 23.7% in India during March. This is a clear sign that executives should explore the potential of other titles and explore if there is any particular reason why the demand of this show is decreasing.
Additionally, executives can use the analysis to make more informed content acquisition decisions. The analysis shows that "The Kapil Sharma Show" has a high demand in India, Bangladesh, Pakistan, and around the world. Understanding which locations have high demand helps to identify potential markets for content distribution. In addition, executives can also gain insight into the demographic and preferences of the audience in these locations. For example, executives can see that "The Kapil Sharma Show" is particularly well-liked in India, and they can use this information to acquire or commission similar content that caters to Indian audiences.
Lastly, executives can use the analysis to inform programming decisions. The show has a good demand across the world, but it has decreasing popularity in India. Executives can use the analysis to understand the difference in audience preferences and the changing trends across global TV markets. By comparing the demand of shows to the genre, executives can also identify the most popular genres in a particular market and develop new shows in those genres.
Overall, the analysis of "The Kapil Sharma Show" for the month of March 2024 in India highlights how demand data can be used to make informed content decisions. By using Parrot Analytics' global demand data and analytics, executives can make informed content acquisition decisions, target potential markets for content distribution, identify the most popular genres in a particular market for programming, and determine the value of their content.
This is The Kapil Sharma Show (द कपिल शर्मा शो)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Kapil Sharma Show (द कपिल शर्मा शो) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Sony Entertainment Television (India)‘s The Kapil Sharma Show (द कपिल शर्मा शो) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Sony Entertainment Television (India) and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Kapil Sharma Show (द कपिल शर्मा शो), for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Sketch Comedy), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:03 p.m. PST using global demand content analytics from Parrot Analytics for The Kapil Sharma Show (द कपिल शर्मा शो) in India. We provide our partners with extensive television series workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.